Sunny Boy signs to Rockstar Group
08 December 2020 | Art and Entertainment
The Rockstar Group have signed accomplished award-winning hip-hop and kwaito recording artist, performer, lyricist, music producer, actor and entrepreneur Sunny Boy to its Rockstar ONE, OAS1SONE, Rockstar Television, ShOoOosH! and Rockstar Publishing businesses.
The deal was inked in November.
As part of the agreement, Rockstar will re-release his entire discography to a global audience.
In this new partnership, Sunny Boy and Rockstar will also explore Pan African and global opportunities for other Namibian artists signed to Sunny Boy’s labels, Yaziza Entertainment and Hikwa Culture, and fast track these artists’ brands and music to Pan African and global music stores, radio stations, clubs, brands and more.
Sunny Boy’s content will enjoy premium placement on the number one African premium content and Premium Livestream platform OAS1SONE and Rockstar Television, which reaches over 265 million paying subscribers.
The partnership will furthermore open doors and explore a myriad of other potential opportunities in global films, TV shows, games and many more through Rockstar Publishing’s unique on-the-ground network across Africa and worldwide.
The first global release in the new partnership is a summer smash hit titled Sh’tafula, which simply means 'table' in Oshiwambo.
"Sh’tafula" has a catchy beat and carefree lyrics with an infectious chorus that will have the listener singing or dancing along all summer! The idea was to mix the popular elements of Amapiano that really gets people off their seats with an Afropop rhythmic type tune that is so easy to recite and, of course, me maintaining hype with the energetic lyrics I’m so loved for,” the musician said.
"I’m excited about my partnership with Rockstar and the doors this will open and barriers it will break down. Now my music and brand can reach and expand to a Pan African and global audience and having the Rockstar team as part of the family now introduces a new era for my brand and my music to reach even more fans and greater heights," he said.
“We are thrilled to partner with one of Namibia and Africa’s great music talents. We share the same energy and vision for Sunny Boy’s great talent, and we are equally excited about the doors this opens for Namibia’s amazing talent and music to the rest of the continent and the rest of the world,” said Jandre Louw, founder, president and CEO of the Rockstar group.