Sponsorships in art and entertainment

11 September 2020 | Art and Entertainment

Sponsorships and endorsements are great for creatives. Not only do they help in securing the resources artists need to bring their visions to life, but they also help add credibility and recognition to careers of creatives.

In Namibia, a few corporate companies work closely and invest in the art industry, but this is not done at the pace and magnitude it should be. It is for this reason that I wanted to touch on this topic in my column.

Talking about corporates working closely with creatives, I would like to applaud Standard Bank Namibia for using Namibian entertainers for their 'It Can Be' campaign launched this week. It warmed my heart to see all those beautiful posters trending online and, as much as this is a pat on the back for Standard Bank Namibia, I want this to be the norm for them and other brands as well.

With a few brands having shown interest in our culture, it is important that we seize these opportunities and make the most of them. Often, we complain about not being sponsored but sometimes the reason lies with us.

To attract brands who want to work with you as a creative, being prepared is key.

Another good strategy is to build a list of brands you are interested in, that have some kind of relation to your craft and share a similar audience. It also helps to establish relationship with individuals, especially in the public relations department in the companies you wish to be endorsed by.

Talking from experience, be prepared to be rejected or be put on hold, but also be positive because there are highly enthusiastic people in various corporate companies who know how endorsing arts can benefit their companies.

When approaching these brands, it crucial that you communicate what's in it for them. It speeds up the process when you clearly define or explain the value you will bring to this particular engagement and in the future.

In this edition, I bring you fashion statements at the Namibian Annual Music Awards. I'm sure you all saw those stunning photos by the presenters. Another piece to look forward to is on the collaboration between Lioness and Foxxy and how that came about. This and more in this edition. Enjoy!



[email protected]; @MichaelMKAY on Twitter

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