Shifeta pushes 'introspection'

Much of what was gained over the past 30 years, in terms of the upward trajectory of Namibia's tourism industry, has been lost in just over four months.

13 August 2020 | Tourism

ELLANIE SMIT

WINDHOEK



The coronavirus pandemic brings an opportunity for the tourism sector to introspect and engage on how it can be improved.

This is according to tourism minister Pohamba Shifeta, who recently spoke at the launch of the Tourism Statistical Report of 2019. The report showed that foreign arrivals to Namibia increased by 1.3% from 2018 to 2019 to 1.68 million, and tourist numbers increased by 2.5% to 1.59 million for the same period.

Shifeta said the success Namibia has made in the tourism industry is at risk of being reversed due to the unprecedented challenges of the pandemic, which has ravaged not only the global tourism industry, but also Namibia's sector.

“Much of what we gained over the past 30 years has become lost in just over four months.”



Doing their utmost

Shifeta, however, assured that the ministry is doing its utmost to revive the sector and ensure that it recovers and emerges stronger.

“It is becoming clear that the coronavirus is here to stay for the foreseeable future and we need to see how best we can re-establish the tourism sector without jeopardising public health in the context of the new normal.”

Shifeta said the current situation, however, does allow for introspection and engaging on how to make the tourism sector more fit for the future.

“Now is the time for difficult questions. Is the product we are offering the right one, should we focus on targeted markets, what about domestic and regional tourism, do we need to move away from targeted meetings, workshops and conferences?”

Shifeta said there are still underdeveloped opportunities in the sector and around the world, as people are looking for authentic experiences, which Namibia is well-positioned to benefit from due to its diversity of products.



Balancing health and economy

Shifeta added that the tourism revival initiative, which commenced on 3 August, is a way to balance health and the economy, but most importantly, it is designed to try and save the more than 120 000 jobs in the industry. Shifeta said until this year, the tourism sector had shown remarkable resilience to economic recession and crises by continuing to grow its contribution to the economy each year.

The increase in tourist arrivals helped the tourism sector to contribute massively to Namibia's gross domestic product, he said. “We have seen increasing tourism-based entrepreneurs being established in recent years and Namibia has truly emerged as a tourism destination of choice for people from around the world.”

Shifeta added that the increase in tourist arrivals has further triggered much-needed growth in the sector, including investment in infrastructure, human resource development and job opportunities across its wide value chain.

Similar News

 

Namibia gets global safety approval

4 days ago - 23 September 2020 | Tourism

ELLANIE SMIT WINDHOEKNamibia is among 100 countries that have been added to the World...

Now is the time to travel locally

2 weeks ago - 10 September 2020 | Tourism

STAFF REPORTERWINDHOEKCovid-19 has affected us all, but mostly changed the way we do business. To survive, we need to adapt to these new circumstances.The tourism...

Tourist cancellations cost Namibia N$116m

2 weeks ago - 09 September 2020 | Tourism

ELLANIE SMITWINDHOEKSince the announcement of the tourism revival initiative and opening of the Hosea Kutako International Airport, the tourism industry has not seen any new...

Uncertainty over tourism revival

3 weeks ago - 04 September 2020 | Tourism

ELLANIE SMITWINDHOEKThe tourism industry has questioned the practical implementation of reopening of the Namibian airspace for international tourism.The Federation of Namibian Tourism Associations (Fenata) wrote...

Bleak picture for tourism as industry reopens

3 weeks ago - 02 September 2020 | Tourism

ELLANIE SMITWINDHOEKAs Namibia yesterday reopened its borders for international tourists, the latest room occupancy statistics for accommodation establishments in the country painted a bleak picture.The...

Borders to reopen on 1 September

1 month - 27 August 2020 | Tourism

OGONE TLHAGEWINDHOEKTourism minister Pohamba Shifeta has announced that Namibia's borders will reopen on 1 September in an effort to revive the tourism sector.The borders were...

2020 NTE geared towards sustainability

1 month - 24 August 2020 | Tourism

STAFF REPORTERWINDHOEKThe 2020 Namibia Tourism Expo will take place from 4 to 7 November 2020 at the SKW sports grounds in Windhoek. The organisers take...

Shifeta pushes 'introspection'

1 month - 13 August 2020 | Tourism

ELLANIE SMIT WINDHOEK The coronavirus pandemic brings an opportunity for the tourism sector to introspect and engage on how it can be improved. This...

Tourism sector recorded slight growth in 2019

1 month - 12 August 2020 | Tourism

ELLANIE SMITWINDHOEKNamibia recorded a 1.5% increase in tourism figures last year, with foreign arrivals up from 1.65 million in 2018 to 1.68 million in 2019....

Tourism can restart responsibly

1 month - 10 August 2020 | Tourism

ELLANIE SMIT WINDHOEK The responsible restart of tourism is underway around the world, as growing numbers of destinations ease coronavirus-related travel...

Latest News

Government wage index increases in...

2 days ago - 25 September 2020 | Economics

PHILLEPUS UUSIKU The government wage index stood at 133.0 basis points during the second quarter of 2020, an increase of 0.9 percent, compared to an...

No English cucumbers will be...

2 days ago - 25 September 2020 | Economics

ELLANIE SMITNo English cucumbers will be imported into Namibia until further notice. This was announced to horticulture producers earlier this week by Namibia Agronomic Board...

Millennials thrive in learning organisations

2 days ago - 25 September 2020 | People

Chaze NalisaMillennials, those born between 1981 and 1996, are dynamic, with a wealth of potential to contribute to the transition, sustainability and growth of an...

Attitude is everything

2 days ago - 25 September 2020 | People

Mariselle StofbergWith his people relationships and excellent communication skills, Chris Matthee understands the importance of listening and communicating clearly and with the appropriate level of...

Attitude is everything

2 days ago - 25 September 2020 | Banking

Mariselle StofbergWith his people relationships and excellent communication skills, Chris Matthee understands the importance of listening and communicating clearly and with the appropriate level of...

Without a trace

2 days ago - 25 September 2020 | Crime

ELLANIE SMIT WINDHOEKAs the family of Shannon Darlikie Wasserfall battles to deal with the trauma of her disappearance - without a trace - nearly...

DBN seeks interim replacement for...

2 days ago - 25 September 2020 | Business

OGONE TLHAGEWINDHOEKThe Development Bank of Namibia (DBN) will find a temporary replacement for its senior manager for corporate communications Jerome Mutumba until his return from...

Economy loses nearly N$6bn in...

2 days ago - 25 September 2020 | Economics

Jo-Maré Duddy WINDHOEKAbout N$5.7 billion less flowed through the economy in the second quarter due to the lockdown and related Covid-19 measures...

DBN Innovation Award winner makes...

2 days ago - 25 September 2020 | Economics

PHILLEPUS UUSIKUWinner of the Development Bank of Namibia (DBN) 2019 Innovation Award, Pulsar Electronics, is making strides with a DBN enterprise development and support package...

Load More