Safety a priority at Afrox

Afrox CAMS administrator Veronica Dauth says one of the things that make her proud are the measures they take to ensure safety.

29 June 2018 | Business

Gabby Tjiroze





Veronica Dauth, the customer and asset management system (CAMS) administrator at Afrox Namibia, says the company sets high standards.

Afrox set up shop in Namibia 65 years ago and has cemented its prominent position as the preferred supplier of gas and welding equipment nationwide.

“Afrox has high standards of safety, which make employees feel safe. We are proud to be called an employee of Afrox, due to our great reputation,” says Dauth.

African Oxygen Limited (Afrox) is a sub-Saharan Africa’s market leader in gases and welding products.

Afrox was founded in 1927, listed on the Johannesburg Stock Exchange in 1963, and has prospered by constantly meeting the needs of customers and developing solutions that add value to customer applications.

Afrox operates in Namibia and in 10 other African countries and manages operations in five more on behalf of its parent company, the Linde Group - a global gases, engineering and technology giant.

“With 78 Handigas distributors amongst the business community and 38 industrial distributors, extending across 43 towns in every region throughout the country, with an extensive network of distributors, service is within reach of all Afrox customers,” Dauth said.

Afrox combines an enduring heritage with the drive for continuous improvement, innovation and high-performance.

“Our vision is to become the leading global gases and engineering company, admired for its people who make a difference to the world. Accompanied by our values and principles, a performance mindset and an emphasis on personal development are deeply anchored in our company culture. At Afrox every one of us is committed to achieving our joint vision and to living up to the values and principles we have set for ourselves, day by day.

“Adhering to our code of ethics and compliance at all times is another important part of our company culture. We treat each other and the environment with integrity and respect. Safety and sustainability are therefore key priorities to us as we live up to our corporate responsibility,” explained the CAMS administrator.

Goals and overall mission

“We will be the leading global gases and engineering group, admired for our people who provide innovative solutions that make a difference to the world.

“We will provide engineering services and a focused range of performance enhancing atmospheric gases, welding and safety products and liquefied petroleum gas (LPG) to valued customers, through excellence in operations, customer service, product delivery and investment in infrastructure, people and technology for the benefit of all stakeholders.

“We aim to lead with our values of passion to excel, innovating for customers, empowering people and thriving through diversity. Our leading principles are safety, integrity, sustainability and respect,” Dauth added.

The company has over 103 employees and has branches in Walvis Bay, Tsumeb and Keetmanshoop.

Like any other business, Afrox has marketing channels that it uses to promote itself.

“Afrox has strong brand equity by enhancing our marketing. This includes using radio stations, newspapers, trade fairs, expos, training and advertisement at retailers, sponsorship towards the Leadership Academy and taking part in the career publication,” said Dauth.

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