Queen of Afrobeats signs to Motown

Her latest single highlights harsh realities in Nigeria.

13 September 2019 | Art and Entertainment

Nigerian-born artist Tiwa Savage – widely regarded as the queen of Afrobeats recently released her new single, 49-99 via Motown Records.

Since signing her international deal with Universal Music Group, the explosive track will be her first release with Motown Records which serves as her US label. Ethiopia Habtemariam, president of Motown Records mentioned that they are beyond excited to work with Tiwa Savage, one of Africa's most talented and prolific singer-songwriters of this generation. “Tiwa Savage has been at the forefront of creating music from the continent that connects people from around the globe.

“It is Tiwa's undeniable gifts, immense talent, work ethic and resilience that has prepared her for this next chapter and we at Motown are proud to support her on this journey,” said Habtemariam.

While utterly infectious, 49-99 makes a powerful statement about poverty. Tiwa Savage explained that 49-99 is a term coined from the hard life many Nigerians go through. A transit bus serves as a case study. “It ought to have only 49 seated passengers, however due to poor economic conditions, we often have nearly twice that number of passengers standing (99),” said Tiwa Savage.

Tiwa Savage recently recorded Keys to the Kingdom, a song that she co-wrote for the soundtrack The Lion King: The Gift after being handpicked to do so by Beyoncé so 2018 was a remarkable year all-around for her. She was named Best African Act at the MTV European Music Awards, making history as the first female to win the award. She was handpicked by Coldplay's Chris Martin to perform alongside Beyoncé, Ed Sheeran and Jay-Z live at the Global Citizen Festival to a 70 000 strong audience and millions across the globe.

Tiwa Savage's fearlessness in combining a unique fusion of Afrobeat, R&B, soul and pop paid off, earning her an abundance of award nominations including four Channel O Music Video Awards nominations, five World Music Award nominations, two Headies nominations, MTV Africa Music, BET & MOBO Award nominations and many more.

The US edition of Vogue hailed her as one of the most inspirational women in December 2018 while British Vogue singled her out as one of 10 women that are changing the face of music globally.

On 49-99, Tiwa Savage goes on to say, “The song encourages the young to put down the sense of inheritance and work for what they desire in life, for a better tomorrow. We can't sit on our old glories and expect things to change for the better.

“49-99 also addresses some political leaders who, instead of focusing on the growth of a nation, are there just for the money and having affairs with underage girls – while the citizenry is hustling hard to make a daily living,” said Tiwa Savage.

Universal Music Africa

Similar News

 

Going to the next level

4 days ago - 11 October 2019 | Art and Entertainment

There is no doubt in anyone's mind that actress Hazel Hinda has been on form, on killing every production she's been in for the last...

'It's been a long walk from Mariental'

4 days ago - 11 October 2019 | Art and Entertainment

As part of her NAMA 2019 winnings, Lize Ehlers and a partner will be the lucky winners of a fully-paid trip to Thailand courtesy of...

MYD Earth Show scoops second award

4 days ago - 11 October 2019 | Art and Entertainment

The MYD Earth Show was awarded for amplifying community voices in conservation. A breath of fresh air on the Namibian new media scene, the MYD...

Equipping creatives with filmmaking skills

4 days ago - 11 October 2019 | Art and Entertainment

MultiChoice Talent Factory (MTF) academies in eastern, western and southern Africa open their doors for year two. Hot on the heels of the graduating class...

Real retail therapy

4 days ago - 11 October 2019 | Art and Entertainment

Officially opened last week Friday, Motiv8 has already positioned itself as the eminent sneaker destination in Windhoek. The store is situated at Wernhil Park, number...

My Nigger Get Rich drops new single

4 days ago - 11 October 2019 | Art and Entertainment

Hip-hop as we know it in its earliest form served as an agent for social change in many parts of the world. From his demeanour,...

Painting the music scene Red

4 days ago - 11 October 2019 | Art and Entertainment

After taking a break from the music scene, she’s back with her second body of work. Singer and songwriter Monique English will be releasing her...

Going places

4 days ago - 11 October 2019 | Art and Entertainment

The Ombetja Yehinga Organisation (OYO) Trust announced the nominations of actor Adriano Visagie for the Sotigui in the Best Actor Southern Africa, and for the...

Kabunya is irrepressible

4 days ago - 11 October 2019 | Art and Entertainment

DJ Siya and Petersen Zagaze from Zambia have teamed up for a summer hit titled Kabunya which has gone viral online.Even though it was officially...

The art of sneaker customisation

4 days ago - 11 October 2019 | Art and Entertainment

In sneaker culture, the desire to stand out through what your feet are wearing is a huge deal. Sneaker exclusivity is everything because sharing your...

Latest News

Amupanda KOs Doeseb

1 day - 14 October 2019 | Sports

JESSE JACKSON KAURAISA - Namibian public figures had a chance to stretch their muscles after participating in the MTC Knockout Project at the Windhoek...

TransNamib gets N$2.5bn

1 day - 14 October 2019 | Transport

TransNamib CEO Johny Smith says Namibian and southern African development banks have approved funding of N$2.5 billion for the parastatal's ambitious business plan that was...

Crashes cost millions

1 day - 14 October 2019 | Accidents

Injury grants totalling more than N$21 million and funeral grants of N$2.5 million have been paid out by the Motor Vehicle Accident (MVA) Fund in...

Nudo promises welfare state

1 day - 14 October 2019 | Politics

The National Unity Democratic Organisation (Nudo) promised a welfare state when it launched its election manifesto in the Havana informal settlement on Saturday.Addressing a crowd...

Every anti-GBV effort counts

1 day - 14 October 2019 | Opinion

The MTC Knockout Project held over the weekend was a huge success in many ways. Naysayers, spurred on by armchair critics, had a field day...

The Desert Dash is on

1 day - 14 October 2019 | Sports

The 20th edition of the Nedbank Desert Dash is set to take place in the first week of December. The event, which annually attracts...

Pack and leave

1 day - 14 October 2019 | Sports

JESSE JACKSON KAURAISA I am writing this hoping that it will reach those that I believe do not have the interest...

Expired meds limit campaign

1 day - 14 October 2019 | Agriculture

Only some cattle in the northern communal areas will benefit from this year's free lung sickness vaccination.The agriculture ministry would neither confirm nor deny that...

PDM slams LPM's 'blatant lie'

1 day - 14 October 2019 | Politics

The secretary-general of the Popular Democratic Movement (PDM), Manuel Ngaringombe, has denied allegations that the party has struck a deal with Swapo to rig the...

Load More