Promises takes top honours at 7th AMVCAs

STAFF REPORTER There was a roar of excitement as MultiChoice Talent Factory (MTF) alumni took to the stage to accept the MTF Award for Promises, a film by the MTF East Africa Academy. The announcement was made at the seventh edition of the Africa Magic Viewers’ Choice Awards (AMVCAs) in Lagos, Nigeria on Saturday. Hosted by IK Osakioduwa and new co-host Amina Abdi Rabar, it was an evening of glitz and glamour with Africa’s crème de la crème of the film and TV industry.Promises is a moving story about a boda-boda driver who struggles to raise his children after the death of his wife during childbirth. The film was directed by Casey Lugada and Karanja Ng’endo and produced by Jane Moshi, while Fisehatsion Nibret was the director of photography. “All the films nominated in the MTF category were remarkable for their technical experience and their storytelling. The winning film from East Africa, Promises, is an especially poignant tale, told with verve and strong visual aesthetics. It signals a great future for visual storytelling in African cinema,” said Femi Odugbemi, the AMVCA head judge. When asked about the win, MTF East Africa Academy director Njoki Muhoho said: “This win is a confirmation of the passion, energy, enthusiasm, hard work and teamwork that was exhibited by the team. The MTF East Africa Academy team couldn’t be prouder. May the MTF experience and this recognition by the best in the industry be a catalyst for these young creatives to ignite Africa’s creative industries.”Promises was among six films in the newly launched category, which aims to reward excellence in storytelling and provide a platform for alumni of the MTF academies. The other films nominated were DreamChaser (West Africa), Ensulo (East Africa), Life of Bim (West Africa), Savannah Skies (Southern Africa) and The Painting (Southern Africa), which were produced by students of MTF’s class of 2019 during the 12-month immersion programme, aimed at developing the next generation of African film and TV creatives.

Promises takes top honours at 7th AMVCAs

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Namibian Sun 2025-07-10

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Promises takes top honours at 7th AMVCAs

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Namibian Sun 2025-07-10

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