Passion for fabrics

13 September 2019 | Art and Entertainment

Fashion designer Simeone Johannes talks the growth of SynEDGY.

Namibia can pretty much nod at the fact that Simeone Johannes is one of the creatives currently at the frontline of the fashion scene. In the last year we have witnessed how his uniqueness has granted him access to a world of endless possibilities.

Besides being a fashion designer and former dancer you cannot really box Johannes, because he has become an unexplainable force and his journey is quite interesting to watch. So tjil reached out to him and requested for a chat that resulted in us diving into his world of thinking as well as finding out what has actually been driving him to do what he does.

Simeone Johannes dressed three of this year's Namibia Annual Music Awards (NAMAs) presenters; Tanya Daringo, Elago Shitaatala and Joe Mulisa. Even though it was not his first time working with the NAMAs he mentioned that it is always a blessing working with professionals. “I had one outfit for each presenter who I dressed so it was only three looks for three people. I did it last year again. I do not know why this year was different; I guess it was Tanya's blue dress that sort of went viral.

“Working with the NAMAs is a great learning opportunity because you get to work with a more professional team than just having your clients coming in,” said Johannes.

Tanya Daringo, who has worked with Johannes before, praised him for being professional and a perfectionist. “He always pushes the boundaries. I do not think people understand how nervous he gets before revealing his work. But that is because he always has a vision and it is beautiful to witness his vision come to life,” said Daringo. Johannes launched SynEDGY last year and said that it has grown faster than he imagined it would. He shared that when he launched it, it was just an idea with chances of failing but luckily people have been very receptive to the brand. “Fortunately people love SynEDGY, I do not know what it is about it - maybe the unique work or the fact that there was no one really doing what I brought to the industry.

“I do not even think I was ready for the type of growth I have gone through,” he said.

Asked if he feels some sort of responsibility in terms of his influence in the fashion space that makes him carry himself in a certain manner because of all the eyes that are on him, Johannes replied that he does not like being pressured to be a public figure. “Being a public figure comes with so much pressure and it is not in my nature to be out there. It is for that reason that I hardly do interviews.

“I completely do not do TV interviews; only print and radio because in print they can make use of photos of my work and I can't be seen on radio. I want my work to be out there not my photos,” he said.

Summing up the conversation with tjil, Johannes shared that he draws inspiration from his surroundings. “Inspiration comes in very funny ways. Sometimes it's the people you talk to, that is why interaction is very important when it comes to being a creative,” he summed up.

MICHAEL KAYUNDE

Similar News

 

In his prime

15 hours ago | Art and Entertainment

Kevo Maro has had a pretty impressive journey since joining DBS Africa. A few years ago, the rising super star signed on the contractual...

Africa's time to shine

15 hours ago | Art and Entertainment

Yolanda Nel It’s here and it’s big! It’s the Rockstar awards, aimed at celebrating the most influential African personalities across the globe.According...

Let hard work be your mouth piece

15 hours ago | Art and Entertainment

Is it just me or do some upcoming Namibian artists think they are entitled to certain privileges, like respect or mass appeal? Nobody really cares...

Monthly dose of laughter

15 hours ago | Art and Entertainment

The last Wednesday of the month is comedy time again! Five comedians of repute – Taap The Guy, Cassie Jessica, Kris With A K, Erich...

Creating awareness through art

15 hours ago | Art and Entertainment

MTC's Knockout project started with a boxing competition that saw celebrities taking to the ring to raise funds. One of the beneficiaries of the funds...

KAT Active is here!

15 hours ago | Art and Entertainment

KAT Active, a proudly Namibian active wear brand for women, is owned and operated by husband and wife team Jacobus and Alexandra Henn.Their garments are...

Yung Kavin drops Dark Desert

15 hours ago | Art and Entertainment

Swakopmund-based musician Paulus Kavindja (23), better known as Yung Kavin, recently released his latest single titled Dark Desert.Speaking to tjil in an exclusive interview, Yung...

A montage of stories

15 hours ago | Art and Entertainment

Unburied – Unmarked: The untold Namibian Story of the Genocide of 1904 – 1908 is the title of a new book published late last year....

Camping, the outdoors and one massive jol

15 hours ago | Art and Entertainment

Camp Rock, a three-day bonanza where local and international stars will rock out, is taking place next weekend at the Steinheim Farm on the C26...

Sustaining the sales of physical CDs

15 hours ago | Art and Entertainment

It's been said that in order for anyone to make their dream come true, they will need a team to be fully equipped to achieve....

Latest News

Driving the world through knowledge...

15 hours ago | People

Ester Kamati Through dedication to his studies, Albin Jacobs matriculated and went on to secure a Bachelor of Arts degree from the University of Namibia....

Growth is back, says Calle

15 hours ago | Economics

Augetto Graig Despite the legislative framework for public private partnerships (PPP) being in place, not a single such project is on the finance ministry books.“Why...

A rock-hard year for Namdeb

15 hours ago | Business

Jo-Maré Duddy – Namdeb Holdings’ profitability tumbled by nearly a third last year with the local mining giant reporting an underlying EBITDA of US$121 million...

Fiercely determined

15 hours ago | People

Mariselle StofbergThe most important lesson that life has taught Maria Haufiku is that it does not owe you anything. “You must constantly strive for greatness...

No reprieve for Fishrot 6

15 hours ago | Justice

The so-called Fishrot Six yesterday returned to the Windhoek Magistrate's Court, which ordered that they be remanded in custody until 23 April to allow for...

Learners in dire straits

15 hours ago | Education

At Sinzogoro Combined School in the Kavango West Region, 130 learners are taught in tents where they sit on the ground to take notes. ...

More people at Fishcor must...

15 hours ago | Opinion

While a lot of light has been shone on the so-called Fishrot Six since the fishing quota bribery scandal unfolded late last year, the same...

Making it happen

15 hours ago | People

· Mariselle StofbergWindsor Markus believes that you have the power within you to take charge of your life and...

Covid-19: SA at ‘high risk’...

15 hours ago | Economics

South Africa, Egypt and Algeria are at high risk of suffering from the deadly coronavirus, a study released Wednesday suggested.The Lancet medical journal reported that...

Load More