NWR offers free trips to influencers

Namibia Wildlife Resorts has set its sights on social media to revive the flagging tourism sector.

26 May 2021 | Tourism

STAFF REPORTER

WINDHOEK

Namibia Wildlife Resorts (NWR) is inviting social media influencers to be part of its first-ever social media influencer programme from 1 July to 31 October.

This is to create awareness of Namibian resorts among the age group from 25 to 34.

According to NWR, social media has become an essential part of how travellers choose their next destination.

NWR says according to the statistical website, Napoleoncat, in April 2021, Namibia had 782 000 Facebook users, which accounted for 28.3% of its entire population, and 320 700 Instagram users, which accounted for 11.6% of its entire population.

Individuals between the ages of 25 and 34 were the majority of these users.

NWR says that if one sees a social media influencer posting about a particular destination, it's normal to become curious about that place.

"Therefore, we saw an opportunity to invite social media influencers through a nationwide callout for them to help us create relevant content about our facilities.

“Through this programme, an opportunity to showcase our lesser-known resorts will be presented. By using #NWRMoments, individuals will find all the relevant posts from the different influencers,” said Mufaro Nesongano, NWR’s corporate communications, online media and sponsorships manager.

He says these posts would also be available on their website.

Freebies

“We will offer each influencer free accommodation, an opportunity to undertake an activity at our resorts, and meals for them and a partner, excluding drinks and transportation. The duration of each visit will depend on the distance of each of the places they travel to.”

Social media influencers interested in partnering with NWR have until 31 May 2021 to submit a two-page proposal highlighting why they should be chosen.

They will need to email their proposals to [email protected] Each social media influencer will have the opportunity to visit any NWR facility with the sole aim of generating travel content for their followers as well as NWR social media followers.

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