NWR influencer programme a success

“NWR is pleased to have collaborated with the social media influencers. They assisted us in providing insights into our resorts and drove sales from their respective social media followers,” the company’s spokesperson said.

28 October 2021 | Tourism

ELLANIE SMIT







WINDHOEK

Namibia Wildlife Resorts’ (NWR) first-ever social media influencer programme has generated great interest in its establishments.

According to NWR, the programme was supposed to start on 1 July, but due to Covid-19 travel restrictions, it was postponed to 1 August and is ending this month.

It saw the company collaborate with 10 influencers who had the opportunity to visit any five of its establishments under the different classifications offered by NWR.

NWR offered each influencer complimentary accommodation, meals and activities, while they in return created relevant content that was shared on their platforms.

“NWR is pleased to have collaborated with the social media influencers. They assisted us in providing insights into our resorts and drove sales from their respective social media followers. We must equally acknowledge and thank each social media influencer for availing their professional services at no monetary cost. We truly appreciated their understanding, though we recognise that we will have to look at ways of remunerating them in the future,” NWR spokesperson Mufaro Nesongano said.

‘Wonderful journey’

The influencers were also excited to have been part of the journey with NWR.

“Being an influencer for NWR allowed me to explore Namibia to such great lengths. I got to see breathtaking places such as Dolomite, Onkoshi and Sossus Dune Lodge,” Nakanyala Ndapewa said.

Elizma Burger added that travelling with NWR was a wonderful journey for her.

“I had the opportunity not only to experience the beauty of Namibia, but also to meet wonderful people. My trips were wonderful. I certainly created memories that I will cherish for the rest of my life.”

Marsy Rita said being a part of the programme was a privilege.

“Discovering Namibia again during the pandemic made me appreciate what the tourism industry had done and is still doing to keep afloat. The programme was fun, though what was even better was knowing that my posts sparked some interest in Namibia and outside of Namibia.”

Meanwhile, Lourens Gebhardt said his experience visiting the NWR establishments was a memorable one.

“I had the chance to explore the beauty of some NWR facilities. This provided me with the knowledge on how to sell the tourism industry well. I must commend the NWR staff for being so friendly; I will surely visit them again.”

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