New Prisa board
Prisa, the Public Relations Institute of Southern Africa's Namibian chapter recently elected its new board members.
The new committee will serve its members and stakeholders from 2017 to 2018.
Thabisile Mpumo, the president of Prisa from the head office in Johannesburg, was invited as a guest speaker and said that the regional committee has a responsibility to provide a voice for the profession and to enhance its influence among Prisa members as well as non-members. “Many people are not aware of the unique contributions that public relations practitioners make to the bottom line. There is a general lack of knowledge among employers and the general public about the fundamental purpose, scope of functions and responsibilities of the public relations profession. The new committee has therefore a responsibility to create this awareness and to act as a clearing house for the exchange of ideas on the practice of public relations,” she said.
She spoke on the importance of public relations practitioners to belong to public relations professional bodies. These bodies are important to legitimise and professionalise the profession by augmenting the public relations body of knowledge, improve its reputation and ethical standards and advance the profession through continuing professional development. She said that these bodies establish professionalism and a reputation for credibility authority.
She emphasised that professional organisations keep members well informed and knowledgeable about the latest best practices and strategic plans being implemented throughout the world. To achieve this goal, she encouraged the Namibian public relations practitioners to submit papers and case studies to the Prisa website in order to advance the academic standing of public relations and its regard within the corporate and academic world.
She expressed her support for efforts of the Namibian public relations practitioners who wish to establish a Namibian Public Relations Institute to professionalise the line of work and to adapt it to the unique needs of Namibia.
STAFF REPORTER
The new committee will serve its members and stakeholders from 2017 to 2018.
Thabisile Mpumo, the president of Prisa from the head office in Johannesburg, was invited as a guest speaker and said that the regional committee has a responsibility to provide a voice for the profession and to enhance its influence among Prisa members as well as non-members. “Many people are not aware of the unique contributions that public relations practitioners make to the bottom line. There is a general lack of knowledge among employers and the general public about the fundamental purpose, scope of functions and responsibilities of the public relations profession. The new committee has therefore a responsibility to create this awareness and to act as a clearing house for the exchange of ideas on the practice of public relations,” she said.
She spoke on the importance of public relations practitioners to belong to public relations professional bodies. These bodies are important to legitimise and professionalise the profession by augmenting the public relations body of knowledge, improve its reputation and ethical standards and advance the profession through continuing professional development. She said that these bodies establish professionalism and a reputation for credibility authority.
She emphasised that professional organisations keep members well informed and knowledgeable about the latest best practices and strategic plans being implemented throughout the world. To achieve this goal, she encouraged the Namibian public relations practitioners to submit papers and case studies to the Prisa website in order to advance the academic standing of public relations and its regard within the corporate and academic world.
She expressed her support for efforts of the Namibian public relations practitioners who wish to establish a Namibian Public Relations Institute to professionalise the line of work and to adapt it to the unique needs of Namibia.
STAFF REPORTER
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Namibian Sun
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