New frequency on the block

Lekker is the perfect description for the College of the Arts Katutura campus where sounds emerged during the official launch of Cota campus radio.

31 January 2020 | Art and Entertainment

A talent hub for skillsets from visual arts and fashion design to television and radio production, the College of the Arts has launched a campus radio station.

According to events coordinator Justine Hamupolo, “it enables young students who study radio production to have the practical know-how”. She added that although the institution already focuses on both theory as well as practical knowledge, there was an essence of reality missing and having a live radio broadcast fill that gap through real interactions with listeners.

“If we are producing radio producers here, what is stopping us from being the one of the leading radio stations in the country as well?”

Cota Online TV, a platform for television production students to gain real-life skills on the craft, also launched recently. It's not just for practice, Hamupolo said, but to have “that whole feeling that this might be live and people are going to be watching as well as dealing with the psychological aspects to a workplace”.

The online TV will soon go live, while Cota campus radio already broadcasts via cotafm.com from 07:00 until 19:00. The radio station was opened under the guidance of station manager Shilongo Ashipala, who shared that the students were excited for the launch. He added that the radio station is an idea the college has been meaning to put into action for a while.

Ashipala said the third-year radio students will work in the studio.

The team consists of 12 presenters, a news anchor and a studio producer. The editing room turned radio station is only being utilised now for radio production, which makes it more practical, Ashipla said.

He added that their target audience is people who are just leaving tertiary education as they will be speaking on things relevant to their audience such as lifestyle, education, finances and entertainment, while trying to cater to a versatile audience.

One of the presenters Teopolina Mathews said she is overwhelmed by the progress they've made so far. She is enthused to have people on the other end, listening and calling in to engage on the station.

According to Hamupolo, Cota does not only want to be known a training institute for potential practitioners in the industry but wants to lead the fields they train as well.

ESTER KAMATI

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