Namibians must embrace cultural diversity

The tourism minister says the demand for cultural tourism products is increasing and Namibians should grab this opportunity.

22 April 2021 | Tourism

ELLANIE SMIT

WINDHOEK

Culture is an asset that can be used to address issues such as job creation and rural development, considering the cultural diversity that Namibia has.

Tourism minister Pohamba Shifeta said this could only be achieved if Namibians embraced one another’s cultures and traditions, in line with Namibian laws.

He said the demand for cultural tourism products is increasing, therefore there is a need to explore the type of products that can be developed, especially for self-drive tourists, who travel more flexibly and widely.

Shifeta was speaking at launch of the National Strategy on Sustainable Heritage Tourism Development and Employment Creation Opportunities at Community Level.

Revival

Shifeta said the goal of the strategy is to accelerate tourism’s role in economic development, broaden tourism’s role in social inclusiveness and boost tourism’s role in cultural values, environment, diversity and heritage management.

He said recovery from the devastating impact of the coronavirus pandemic on the travel industry is very slow.

Shifeta said tourism could only be revived if all stakeholders, from central government to local communities, create and maintain a symbolic relationship through resource mobilisation and sustainable utilisation.

“This type of collaboration will give us an opportunity to work out the best strategies, to innovate and package the cultural product offerings in such a way that they will be well received and talked about by the potential visitors.”

Local tourism

He said if well packaged, natural and cultural heritage activities could boost local travel, which will make it easier for the Namibian Tourism Board to promote domestic tourism.

Shifeta said experiencing different cultures is one of the principal motivations for travel, with tourists seeking to experience the global variety of performing arts, handicrafts, rituals and cuisines.

“The cultural interaction spurred by such encounters prompts dialogue, builds understanding, and fosters tolerance and peace.”

He said responsible tourism is a growing trend across the world, as more travellers want to see a positive impact from their travel.

The minister said some of the cultural and natural heritage products that Namibia can offer are San healing dances, the Olufuko cultural festival, Ovahimba traditional exhibitions, Mafwe and Masubia cultural festivals and the Nama festival.

He said Namibians should explore more effective ways of extracting products from local fruits such as marula and !nara to produce traditional drinks or essential oils for cosmetic use. Other traditional crafts such as making clay pots can also be valuable.

Similar News

 

Covid drains N$174m from NWR coffers

3 days ago - 03 May 2021 | Tourism

ELLANIE SMIT 2019/2020 financial results: · Occupancy at 21% · ...

Tourism industry urged to get vaccinated

3 days ago - 03 May 2021 | Tourism

ELLANIE SMIT WINDHOEKThe tourism ministry has encouraged staff in the tourism sector to...

Namibians must embrace cultural diversity

2 weeks ago - 22 April 2021 | Tourism

ELLANIE SMITWINDHOEKCulture is an asset that can be used to address issues such as job creation and rural development, considering the cultural diversity that Namibia...

Signs of tourism recovery

2 weeks ago - 20 April 2021 | Tourism

ELLANIE SMITWINDHOEKThe latest tourism accommodations statistics indicate that occupancy rates for the first quarter of this year dropped to below 20%, but there are signs...

Tourist arrivals drop 87%

2 weeks ago - 19 April 2021 | Tourism

ELLANIE SMITWINDHOEKInternational tourist arrivals in Namibia dropped by 87% in 2020, leading to the loss of over 1 000 jobs in the tourism industry.Some tourism...

Develop heritage tourism

3 weeks ago - 15 April 2021 | Tourism

ELLANIE SMITWINDHOEKA national strategy on sustainable heritage tourism development and employment creation opportunities at community level will be launched next week in Windhoek. This will...

New park fees implemented

3 weeks ago - 13 April 2021 | Tourism

ELLANIE SMIT WINDHOEKA new park fee structure, that also includes conservation fees, has been gazetted and came into effect as from 1...

/Ai- /Ais set to reopen on 1 May

3 weeks ago - 09 April 2021 | Tourism

STAFF REPORTER WINDHOEKNamibia Wildlife Resorts (NWR) will reopen the /Ai- /Ais Hotsprings and Spa in May after it was closed in January...

Promoting Namibia to West Africa

1 month - 06 April 2021 | Tourism

ELLANIE SMIT SOSSUSVLEIA group of more than 25 Nigerians that included celebrities, destination management...

Tourism groups accuse Hollard of 'going rogue'

1 month - 24 March 2021 | Tourism

ELLANIE SMITWINDHOEKTwo prominent tourism groups in Namibia have said that Hollard Namibia's refusal to pay out coronavirus insurance claims is placing the tourism sector and...

Latest News

Copper hits US$10 000/t

19 hours ago | Business

Copper prices yesterday surpassed the key psychological level of US$10 000 a tonne on hopes for further global economic recovery, but trading volume was tepid...

Trade surplus with China contracts

19 hours ago | Economics

Jo-Maré Duddy – China remained Namibia’s biggest export destination in March, but unlike a year ago, the destination clinched the top position because of re-exports...

Govt ‘forced’ NTB into Kora...

19 hours ago | Justice

ELLANIE SMIT WINDHOEK The legal team of Kora All Africa Music Awards founder Ernst Adjovi says the Namibian Tourism Board (NTB)...

N$278m payment for Air Namibia...

19 hours ago | Transport

OGONE TLHAGE WINDHOEKGovernment has paid part of N$278 million reserved for ex-gratia payments to...

Africa Briefs

19 hours ago | Economics

Zim inflation to fall to 55%Zimbabwe's central bank said it expects annual inflation to further decline and reach a low of 55% by July.The bank...

Kora exposing political rot

19 hours ago | Opinion

The ongoing Kora trial is not just a civil matter between two parties contesting contractual interpretations and millions of dollars lost.Preliminary evidence points to a...

Pappa Chef winners announced

19 hours ago | Business

Yochanaan Coetzee - The exciting Channel 7 and Checkers Pappa Chef competition is in full swing, with ten excited winners each walking away with N$1...

'Open Namibia-Angola border'

19 hours ago | Economics

The continued closure of the Namibia-Angola border due to measures put in place to combat Covid-19 obstructs the legal free movement of people and goods...

No corruption at fisheries –...

19 hours ago | Ministries

OGONE TLHAGE WINDHOEKNew fisheries minister Derek Klazen says the ministry is not plagued with corruption, contrary to public opinion.He made the comment...

Load More