MTF launches acting for camera virtual masterclass
22 February 2021 | Art and Entertainment
The MultiChoice Talent Factory (MTF) recently announced its very first acting for camera masterclass, in partnership with the world-renowned American Musical and Dramatic Academy (AMDA) College and Conservatory of the Performing Arts.
AMDA has been ranked the number one college for performing arts in the United States and will add a game-changing dynamic to the MTF shared-value initiative offering.
Since their introduction in 2018, MTF has provided some of the most sought-after masterclasses facilitated by film and TV experts, including renowned Nigerian film-maker Tunde Kelani and veteran Kenyan producer Appie Matere, with notable global partners including Dolby, CBS Justice Africa and the London Film School, to mention a few.
AMDA’s collaboration with MTF seeks to further enrich the knowledge base of emerging creatives and seasoned professionals through technique-driven and performance-based learning.
The virtual masterclass will delve into crucial elements including basic film theory, camera-focused actor warm-up, on-camera scene work and more. It’s holistically designed to perfect acting for film, TV and new media, and will be facilitated by AMDA faculty members Jason Chaet and Ray Virta.
“AMDA College of the Performing Arts is excited and honoured to begin this enriching partnership and collaboration with MTF. We see this as an opportunity to connect our world-renowned faculty with individuals who are already rich with storytelling and performance talent throughout Africa.
“This MTF and AMDA collaboration is an example of our commitment to the global endowment of humanity through the arts,” Blake Babbitt, AMDA’s director of outreach, said.
Alongside the acting on camera masterclass, AMDA will facilitate additional masterclasses with MTF throughout 2021 including on-camera acting technique, musical theatre performance, dance, and industry tips.
Original African content
“This partnership with AMDA couldn’t have come at a better time as the continent is experiencing a surge in the demand and consumption of original African content and the exponential growth has resulted in youth seeking careers in the performing arts industry.
“We’re excited to kick-off 2021 with a global partnership that will help us respond to this need and to continue to tell great stories that resonate with diverse audiences and honour Africa’s oral cultures and traditions,” Yolisa Phahle, the CEO of general entertainment and connected video at the MultiChoice group, said.