MTC most admired brand in Nam

Mshasho is the most African admired brand in Namibia.

01 June 2020 | Business

Brands provide peace of mind and they express who we are. – Lazarus Jacobs, ED: Paragon Investments

Phillepus Uusiku - Massive investment, consistency, accessibility and giving clients an exceptional experience are some of the most important tools in transforming a product or service in a top performing and credible brand.

Lazarus Jacobs, the executive director of Paragon Investment, hosted an online show under the theme “Most Admired Brands in Namibia” on Friday. “Brands provide peace of mind and they express who we are,” Jacobs said.

Speaking online from Johannesburg, Thebe Ikalafeng, the founder of Brand African, highlighted the methodology used in the survey to determine the top performing brands in Namibia and Africa as a whole. He further provided insight and highlighted the main findings of the survey.

The survey covered a comprehensive coverage of 27 African countries which represents 80% of the population and over 80% of Africa’s gross domestic product (GDP).

Only 13% of the brands that are admired by Africans are African, implying that over 85% of brands that Africans love in every country are not African. Therefore, global brands are dominating, while African brands are faltering.

The reason why global brands are performing well in Africa is simply because they think locally and act globally. They come up with solutions that meet local needs and deliver it to global standards.

Overall

The Nike brand tops the chart of overall admired brand in Africa followed by Adidas, Samsung, Coca-Cola, Apple, MTN and Puma. With regards to the most admired financial services, Go Bank tops the chart follow by First bank and Eco bank in Africa.

With regard to media, 76% of media services dominating in Africa are non-African. BBC tops the chart followed by DStv, CNN, Aljezeera and MTN.

Namibia

Overall, the most admired brands in Namibia is Nike followed by Adidas and Apple.

Namibian brands such as MTC and Mshasho came in 7th and 8th position respectively on the overall chart of the most admired brands in Namibia.

The most admired Namibian brand in Namibia is MTC followed by Mshasho, Top score, GMP, Tafel Lager, Telecom and Windhoek Lager.

With regard to media, the most admired media brand in Namibia is DSTV followed by NBC, CNN and Netflix.

FNB Namibia is the most admired financial services brand in Namibia followed by Bank Windhoek, Old Mutual Namibia and Standard Bank Namibia.

Africa

Overall, the Mshasho brand, which is owed by Namibia’s musical giant King Tee Dee formally known as The Dogg, is the most admired African brand in Namibia followed by DStv, MTN, Windhoek Lager and MTC.

Commenting on the findings, Jacobs pointed out that he was surprised and proud to see how well Namibian brands performed.

“If you look at Mshasho and GMP, this were brands that were started from scratch as the founders are below the age of 45.”

These brands are really connected to their target markets and it could be the only reason why they are performing well to ensure that they remain relevant over time.

Similar News

 

Covid drains NamBrew's profit barrel

14 hours ago | Business

Jo-Maré Duddy – A slump in revenue and an equity loss from Heineken SA due to alcohol bans as a Covid-19 preventative measure left Namibia...

Virus knocks Oryx into the red

22 hours ago | Business

Covid-19 measures devastating retail and hospitality in the last three months of Oryx Properties' 2020 financial year resulted in the locally-listed group suffering a loss...

Baobab: ‘Investments safe,’ says GIPF

22 hours ago | Business

Jo-Maré Duddy - The Government Institutions Pension Fund (GIPF) has issued a statement saying it would “like to re-assure stakeholders and its members” that “the...

Making hard work look effortless

22 hours ago | Business

When Ian De Waal walks into the King Price Insurance office, he grabs himself a coffee and popcorn and starts grafting. Throwing yourself into the...

Capricorn’s profit contracts by 15.6%

1 day - 17 September 2020 | Business

Jo-Maré Duddy - The operating profits of Capricorn Group – a locally-listed financial services group with diversified operations and business interests in Namibia, Botswana and...

Oryx suffers loss in 2020 book-year

1 day - 17 September 2020 | Business

Jo-Maré Duddy – Locally-listed Oryx Properties reported a loss of more than N$88 million for its financial year ended 30 June 2020, compared to a...

Beverages industry punch drunk

1 day - 17 September 2020 | Business

Jo-Maré Duddy – With Covid-19 measures ravaging production and export earnings of the entire beverages industry in the country, investors should expect no fizz in...

Baobab: ‘Investments safe,’ says GIPF

2 days ago - 16 September 2020 | Business

Jo-Maré Duddy - The Government Institutions Pension Fund (GIPF) has issued a statement saying it would “like to re-assure stakeholders and its members” that “the...

Baobab to appeal Namfisa’s decision

2 days ago - 16 September 2020 | Business

Jo-Maré Duddy - The Namibia Financial Institutions Supervisory Authority (Namfisa) is busy finalising the deregistration of Baobab Capital Pty Ltd and the Baobab Growth Fund,...

Covid, recession claim SBN profit

2 days ago - 16 September 2020 | Business

Jo-Maré Duddy – By now, the prolonged recession and impact of Covid-19 wreaking havoc on the bottom-line of locally-listed groups isn’t anything new. SBN Holdings’...

Latest News

Consumer education

22 hours ago | People

Ndangi Katoma 8 things you need to know about Old Mutual’s new funeral insurance.If you are the breadwinner in your family, the day may come...

Creating powerful change

22 hours ago | People

Monique Adams Talita Horn is passionate about making a change in the corporate governance field in Namibia as well as contributing to the national...

Virus knocks Oryx into the...

22 hours ago | Business

Covid-19 measures devastating retail and hospitality in the last three months of Oryx Properties' 2020 financial year resulted in the locally-listed group suffering a loss...

!Gawaxab on his first 100...

22 hours ago | Economics

PHILLEPUS UUSIKU - Even before the coronavirus crisis, Namibia’s economy was contracting, unemployment was high and fiscal space severely constrained if not exhausted, creating an...

Itula reacts to 'autocracy' accusations

22 hours ago | Politics

JEMIMA BEUKESWINDHOEKIndependent Patriots for Change (IPC) leader Dr Panduleni Itula says he is unshaken by critics and aggrieved members who have labelled him a “hypocrite”...

I won't muzzle Fishrot probe...

22 hours ago | Banking

OGONE TLHAGEWINDHOEKBank of Namibia governor Johannes !Gawaxab has scoffed at claims that his appointment as the head of the central bank was politically motivated and...

We are not out of...

22 hours ago | Health

JEMIMA BEUKESWINDHOEKThe Covid-19 state of emergency expired last night and the onus is now on each individual to exercise maximum personal responsibility and vigilance, President...

Local lawyer makes waves

22 hours ago | People

Mariselle Stofberg The friendly and savvy Nicole Kloppers is a mother of two who took a leap of faith in opening her own law...

Head-on collision claims four lives

22 hours ago | Accidents

ELIZABETH JOSEPHKEETMANSHOOPA car accident 15 km from Koës killed four people at around noon on Wednesday.It is alleged that two vehicles, one belonging to NamPower...

Load More