MTC bolsters creatives industry with online store ‘BLUETICK’
08 November 2021 | Art and Entertainment
launched the company’s clothing line under the banner ‘Bluetick’.
The initiative, which is a brainchild of the leading telco, will create a platform for local designers and creatives to better market and sell their fashion taste to the 081 Nation and wider Namibian fashion space.
The online store, which boosts a knee bent industry amidst COVID-19 and a shoe-string appetite for buying local will see local designers, on request, serve an over 2 million reach. Bluetick is a first of its kind local online store initiative and will go live 01 December 2021.
"The objective of Bluetick initiative is to uplift the Namibian fashion and design industry, through created opportunity that supports and encourages talented Namibian fashion designers to showcase their talent and be able to make a living out of it. These group of talented designers have now collaborated with MTC to design exclusive clothing for different age groups and accessories for the MTC brand. These designs will be exclusive to MTC while the designers will pocket the earnings derived from the sale on Bluetick,” said Tim Ekandjo, MTC’s Chief Human Capital and Corporate Affairs Officer.
The online boutique which, on behalf of the designers, will be hosting and selling their garments and
accessories on the MTC e-commerce platform. This translates that the designers will be producing
products, determine their selling prices, and MTC will do the selling on their behalf via MTC e-commerce platform, and the money will go directly to the designer (s).
Quizzed on how the MTC Bluetick designers were selected, Ekandjo explained that "a call for pitching was put out, and designers were selected. For the designers who didn't make it the first time, they still have a chance because this is set to be an ongoing process as the demand for local garments is on the raise.” Ekandjo.