More sponsorship

07 June 2019 | Columns

Heads up! Namibian music has evolved and is massive these days compared to how it used to be in the past. We get to hear more Namibian music on radio stations and watch Namibian music videos on continental music channels like Trace Africa and MTV Base (Africa).

However, my concern is that in the music industry there is less sponsorship than there is in other industries. It seems like most of the well-known and recognised companies are contributing money to sporting activities, SMEs and in other fields. I am not saying they should stop what they are doing, but looking at the bright side, not all Namibian citizens are gifted when it comes to sports or being entrepreneurs but rather, they have diverse talents.

Now realise that the reason people pay tax is because, in return, the money should be used to develop the country as a whole. It hurts me to see the music industry and talent shows only get to be sponsored by mainly Mobile Telecommunications Limited (MTC), Budweiser and Namibia Breweries Limited (NBL). It would be thrilling if the musicians in Namibia move forward with good cooperation and collaboration from its citizens and get a helping hand from corporates. There are a lot of people with talent but they end up not going anywhere because they do not get recognised. Let us work together in order to put Namibia on the map with local talent. A motivated individual is a productive person.

I do acknowledge that sponsorship deals for unsigned artists are considered a financial risk. Why? Because they are not a guaranteed return on investment, like established superstars are. What does a superstar have? Sell-out shows countrywide with hit songs in the top-10 radio countdowns and companies fighting over them to represent their brand. For massive organisations or companies that invest a lot of money into marketing, the superstars that best represent their brand are the people they focus on building financial business relationships with. I believe we have many of these superstars, both emerging and established, have potential to represent different companies via endorsements yet these artists aren't sponsored.

To the aspiring musicians, please remember that in every age there is a time for growth while an older concept is dying. Nothing on earth stops moving and possibilities are always there for you to take hold of. The most important thing for a new artist is to keep focusing on growth and move away from decaying. There are avenues to tap into if you keep you own momentum growing. If you stop, any investor will look elsewhere. Just keep writing your songs, playing live and building your fan base with a vengeance like you have a need to conquer the world, and you will be noticed and sponsored accordingly. Nothing is impossible, just reach for the possible.

In this issue Courage the Comedian graces our cover as he hosts his one-man show today at Warehouse Theatre. He shares the themes he will be exploring as well as the organisations that are going to benefit from this concert. Other pieces you should look forward to in this issue include that of recording artists Mbuku and Kaboy Kamakili who are some of the most talked-about musicians in Namibia at the moment. Enjoy this edition, until next time, peace out!

[email protected]; @MichaelMKAY on Twitter

Similar News

 

Staying safe and secure whilst being ­productive

6 days ago - 29 May 2020 | Columns

Jan Coetzee Namibia may seem remote and often disconnected from the world, but things came starkly into focus. We are part of the global village...

But when, Africa, will you arise?

1 week ago - 26 May 2020 | Columns

You have been robbed and pillaged. Most of the songs written about you speak of protest and shame. But when, Africa, will you arise? Your...

Staying safe and secure whilst working smart and being...

2 weeks ago - 15 May 2020 | Columns

Jan CoetzeeNamibia may seem remote and often disconnected from the world, but things came starkly into focus. We are part of the global village and...

China's anti-pandemic efforts deserve objective and fair judgement

3 weeks ago - 14 May 2020 | Columns

Zhang YimingWINDHOEK The Covid-19 outbreak has dragged the human race into an unprecedented and fierce war with a highly infectious disease on a global scale....

Lessons from Nujoma's leadership

3 weeks ago - 12 May 2020 | Columns

Sam Nujoma is 91 today. He led Namibians through a bitter revolution for 33 years - 23 years of which were characterised by a bloody...

The social contract during corona

1 month - 14 April 2020 | Columns

The coronavirus has impacted Namibia and the world in so many ways, but it goes without saying that the true cost of the pandemic is...

Virus detected, disruption activated

2 months ago - 27 March 2020 | Columns

Chaze NalisaThere was a time, literally a couple of weeks ago, when someone sneezed and the reaction of those around them would be a simple,...

The building blocks of an empire

2 months ago - 24 March 2020 | Columns

Justicia Shipena Imagine a world where every day you have to worry about the threat of a second alien invasion. Military officials plug a...

Corona virus: our reality

2 months ago - 17 March 2020 | Columns

Octavia TsibesCovid-19, also known as the coronavirus, ladies and gentlemen. To be honest with you, when news broke out that Covid-19 has landed on Namibian...

Let’s raise debate levels

2 months ago - 13 March 2020 | Columns

With a new parliament set to be sworn in soon, there is a sense of something new brewing in terms of vigorous and forthright debates...

Latest News

Groupies form human shield around...

10 hours ago | Justice

ELLANIE SMITWINDHOEKFollowers of self-proclaimed prophet Jackson Babi yesterday formed a human shield around him during his latest appearance in the Windhoek Magistrate's Court. Babi (30)...

Pupils in God's hands

10 hours ago | Education

ILENI NANDJATOOMUNGWELUMEWhile learners at Omungwelume Senior Secondary School squat in shacks due to an incomplete hostel, their principal has placed the situation in God's hands.“They...

Shimbulu wins first round against...

10 hours ago | Justice

ILENI NANDJATOOSHAKATIThe Windhoek High Court yesterday ordered the Oshakati town council not to implement an order by Swapo to replace councillor Katrina Shimbulu.The court also...

Fuel prices expected to remain...

10 hours ago | Energy

Phillepus Uusiku- The association between the Organisation of Petroleum Exporting Countries (OPEC) and independent oil producers such as Russia reached an agreement last month to...

Central hospital gears for corona...

10 hours ago | Health

STEFFI BALZARWINDHOEKPresident Hage Geingob yesterday inaugurated an intensive care and isolation ward at the Windhoek Central Hospital, which will be used as part of the...

Heavy is the head

10 hours ago | Opinion

President Hage Geingob will deliver his State of the Nation Address today during what many have described as the gravest time for post-democratic Namibia.If any...

Putting the money where the...

10 hours ago | Economics

Phillepus ­UusikuFuture allocation decisions will depend on the evolution of the coronavirus. Therefore, until a vaccine and treatment become available, health and related sectors will...

Fishrot investigators get more time

10 hours ago | Justice

OGONE TLHAGEWINDHOEKThe State has been allowed more time to complete its investigations into the Fishrot bribery scandal. Windhoek magistrate Ingrid Unengu yesterday refused to set...

Ondangwa robbers still at large

10 hours ago | Crime

ILENI NANDJATOONDANGWAThe Oshana police have so far recovered over N$92 000 of the N$200 000 stolen from a woman in front the Ondangwa FNB branch...

Load More