Meet business-minded Ester

At the head of a growing business, Ester Hamukoto sat down with The Zone to speak about her journey as a business advisor and the importance of the youth becoming involved with entrepreneurship.

13 February 2018 | Education

n 2016 from Namibia Business Hall of Fame and has continued to push personla and professional boundaries since then. “The award is one of the most prestigious awards I have received so far during my career,” she says.

Currently pursuing her studies in Accounting at the University of Namibia, she also graduated with a degree in Business Administration, specialising in strategic marketing with the University of Namibia.

“I started Esh-Ham Business Consultants six years ago and it has grown every year. Our services are aimed at both existing and start-up entrepreneurs whereby we offer entrepreneurs business advice and accounting services.”

She was exposed to the spirit of entrepreneurship and invention from a young age as she grew up with her grandmother who was an entrepreneur herself.

“My grandmother owns Sam Nujoma Kindergarden which has been in existence for more than 15 years. My mother sold basic goods to villagers too and while on holiday I would assist her and that grew my passion for owning my own business. I consider both my grandmother and mother as entrepreneurs in their own right,” she says

Female empowerment and challenging gender norms are very important to her. “While in high school, I was introduced to the Junior Achievement Programme which I joined and eventually my entrepreneurship skills were developed. I am a firm believer in female empowerment and as a young woman; it is our responsibility to take up positions that were stereotyped to be traditionally only reserved for men,” she says.

Hamukoto has been the proud owner of Esh-Ham Business Consultants for more than 6 years. “I decided to take up the role of an advisor as my clients have turned to me for business advice and mentoring in the past. As the demand grew, I decided to take it up as a full-time job,” she explains.

“Young and new entrepreneurs are often in a vulnerable stage of their business, especially when they do not have anyone to turn to for a second opinion when pursuing their dreams. The second group of people we focus on are companies that have to make their sales and marketing teams more effective. This includes companies who are receiving a lot of poor customer service complaints and need to upgrade their customer service experience.”

So what is the importance of the youth being involved in entrepreneurship? As a young entrepreneur herself, she believes that there are ample opportunities in our county for young people to become self-employed and create job opportunities in the fields that they are working in.

“The tendency of waiting for the government to create jobs is something we all have to let go of and start paving ways for ourselves and grab opportunities as they present themselves. Most importantly as young people, it is our responsibility to work towards economic growth. Globalization has made things easy for entrepreneurs to trade with the rest of the world,” she explains.

Growing and establishing a healthy Namibian economy that is less reliant in imports is also something she is passionate about. According to her, “young people are the backbone of our economy should work hard to assist Namibia in becoming self-sustainable as there are many sectors that are untapped and waiting for young entrepreneurs to take initiative.”

The challenges she has experienced along the way are similar to that of every young entrepreneur that include a lack of mentorship and capital, objection from clients when starting due to the brand not being known and getting the right team on board.

According to her, the highlights outweigh the challenges. “When you are self-employed and you have 100% ownership in the business, you have full control on the decision making. My biggest highlight is to create employment for others and transfer my skills and knowledge to my employees as well as my clients.”

Hamukoto’s advice to young aspiring entrepreneurs is to face their fears and take the risk to start their own businesses while they are still young. “I know that many young people are scared to try because they are afraid to fail and to be criticized. In order to be successful one has to do what they do even during the days that they do not feel like is, as the saying goes ‘feelings do not pay bills’”.

Fast Facts on Ester:

· What are you reading at the moment? Pre-suasion by Robert Cialdini. This book has taught me how to effectively negotiate with customers and investor, I am half way but have learned a lot so far.

· What song do you have on repeat? I have been listening to an old school jam that I fel in love with. It is Trust by Keyshia Cole.

· Where is your favourite holiday destination in Namibia? Sossusvlei or the Ngepi Camp Lodge situated on the banks of the Okavango River.

· Do you prefer Summer or Winter? I prefer summer because I can dress up and feel feminine.

· Tell us about the a Namibian you look up to: Martha Namundjebo. She is a phenomenal woman and I am inspired by her dedication and hard work.

· What is the one motto you live by? Pushing myself to achieve my goals and not letting other people’s opinion define who I am. I also feed myself with positive thoughts everyday as that is how I overcome challenges that I face both in my personal and professional life.

Similar News

 

Power transforms rural schools

4 days ago - 23 May 2018 | Education

A German-Namibian foundation has funded a renewable project that will see two rural schools in the Ohangwena Region electrified with solar energy by next week.The...

N$6m property 'unfit for humans'

5 days ago - 22 May 2018 | Education

The Ohangwena regional council says a rundown property, purchased at a cost of N$6 million by the government and currently accommodating over 100 pupils at...

Are we losing the art of real life...

5 days ago - 22 May 2018 | Education

Justicia Shipena I looked on anxiously as my friend typed out a few words, furrowed her brow and then deleted them with a sigh....

Concerns over campus safety

5 days ago - 22 May 2018 | Education

Tunohole MungobaThe months of May and June are known to be examination season for university students, so libraries will be packed to the brim. Matilda*...

Kraatz takes in more interns

5 days ago - 22 May 2018 | Education

Now in its seventh year of existence, the internship programme of Kraatz Marine – a subsidiary of the Ohlthaver & List (O&L) Group – is...

LaRRI maai wat hulle gesaai het

5 days ago - 22 May 2018 | Education

Michelline NawatisesDie Arbeidshulpbron- en Navorsingsinstituut (LaRRI) het hul gradeplegtigheid op 11 Mei by die Hoërskool Voorsitter Moa Zedong in 7de Laan gehou.Die tema was "Belegging...

Suksesvolle markdag vir Lingua Internasionale Opleidingskollege

5 days ago - 22 May 2018 | Education

Michelline Nawatises Die Lingua Internasionale Opleidingskollege het op 16 Mei 'n markdag by die kollege se perseel in Windhoek aangebied. Dié dag was gemik...

Teamwork key for Shimuafeni

1 week ago - 18 May 2018 | Education

Gabby Tjiroze Statistician-general and CEO of the Namibia Statistics Agency (NSA), Alex Shimuafeni, says the past two years has realised “tremendous progress”.“We were able to...

Employee empowerment strategies

1 week ago - 18 May 2018 | Education

Employee empowerment is an extremely impactful yet often underutilized motivation tactic. When used properly, your empowerment strategy can increase business profitability, revive company culture and...

Age is no obstacle for education

1 week ago - 18 May 2018 | Education

Elizabeth Joseph William Daniels enrolled for his PhD in Theology at the University of Namibia (Unam) and says he has every intention of graduating...

Latest News

Rent battle intensifies

3 days ago - 24 May 2018 | Government

Rent control boards that protected tenants from exploitation by property owners during the apartheid era are still implementable in Namibia and are not unconstitutional.This was...

RCC thought they could get...

3 days ago - 24 May 2018 | Government

A ministerial technical committee has been tasked to urgently compile a dossier for cabinet, with recommendations on disciplinary action and the way forward for the...

Skorpion’s production steady in 2017

3 days ago - 24 May 2018 | Business

Jo-Maré Duddy – Vedanta Zinc International’s wholly-owned Skorpion Zinc mine near Rosh Pinah in Namibia produced 84 000 tonnes of refined metal in its financial...

What will make or break...

3 days ago - 24 May 2018 | Columns

Here are 13 tips for starting a business and making it succeed.1. Know yourself, your true motivational level, the amount of money...

Taking NWR to another level...

3 days ago - 24 May 2018 | People

hen and protect the financial condition of the company,” said Talita Horn, chief financial officer at NWR. Talita Horn did consulting and assurance work...

Informal sector exploits workers

3 days ago - 24 May 2018 | Labour

Namibia faces key developmental challenges such as a growing informal economy, lack of decent and secure jobs and insufficient social protection for workers.However, employment created...

Africa briefs

3 days ago - 24 May 2018 | Economics

South Africa's outlook for tax revenues unchangedSouth Africa finance minister Nhlanhla Nene said on Tuesday that the outlook for tax revenues remain unchanged, in a...

The man behind the Katoshe...

3 days ago - 24 May 2018 | People

Gabby Tjiroze - His future was unpredictable and hard to imagine, but today he is the mastermind behind Katoshe D30 - a mobile phone that...

Don't compromise security - Tsowaseb

3 days ago - 24 May 2018 | People

The Namibia Statistics Agency (NSA) has many priorities and security is definitely at the top of the list. Careers spoke to NSA security manager Titus...

Load More