Meatco transforms to reach all Namibian farmers
Meatco is adopting a market-driven livestock production system, where it will help farmers meet market demands.
07 October 2020 | Agriculture
Meatco is adopting a multidisciplinary approach to sourcing cattle.
The Meatco Livestock Production and Value-Addition Department will undergo major transformation in a quest to service all livestock producers of Namibia, regardless of their location.
According to Meatco, the department will adopt a market-driven livestock production system, where it will help farmers develop livestock production systems that are in line with market demands.
“One of the major changes is to introduce night classes and a producer forum where, under the Livestock Production and Value-Addition Department, Meatco will offer farmers extension services, advising and educating them so that they align quality with their livestock production systems.”
Meatco said this multidisciplinary approach, through workshops, mentoring and advisory services by collaborating with key players in the agriculture industry, will enable Namibian farmers to revive the livestock sector again.
The sector is recovering after the devastating 2019 drought, and as such, concerted efforts are required.
To this end, the department that is now referred to as Livestock Production and Value-Addition will have a senior manager, who is responsible for agriculture, extension and advisory services.
Abrie van Wyk will assume this function, while Patrick Liebenberg will oversee overall livestock procurement, both commercial and communal.
According to Meatco's CEO Mwilima Mushokabanji, his strategic focus is to make the organisation competitive and agile.
There are also plans to re-open the Grootfontein, Otjiwarongo and Gobabis offices to ease producers' access to Meatco.