Massive expo boost

NBL is sponsoring the upcoming Namibia Annual Sports Expo to the tune of N$300 000.

21 August 2019 | Sports

Limba Mupetami



Namibia Breweries Limited (NBL) has joined a growing number of corporates and individuals, who are generously sponsoring the upcoming Namibia Annual Sports Expo (NASE).

The first-ever expo will be hosted from September 4 to 7 at the Hage Geingob Stadium in Windhoek and yesterday received a N$300 000 boost from NBL.

The expo is a joint effort between the sports ministry and the Namibia Sports Commission (NSC).

Government officials and businesses have pledged financial support and in-kind contributions towards the event.

To kickstart the pledges, in November 2018 sports minister Erastus Uutoni, who is also the patron of the expo, donated N$2 000 from his own pocket.

NamPower pledged N$100 000 and FNB Namibia N$150 000. Ali Dharani of the Rani Group has so far also contributed N$50 000. Now NBL has joined as the main sponsor.

NBL’s James Maswahu said it is common knowledge that sport improves the efficiency and quality of life of every citizen, while at the same time giving opportunities for Namibians to forge a national identity of oneness.

“In the essence of team spirit, we recognised the opportunity to connect the NBL brand with the national sport expo event, aimed at bringing people together, while at the same time fostering relationships and bringing unity to the sporting fraternity,” said Maswahu.

NSC chairperson Joel Mateus said these are exciting times.

“Thanks for the opportunity and decision to join the expo. It’s overdue, as we have been speaking of professionalising sport for a long time. However, we cannot speak of professionalising sport, if we isolate the involvement of other sectors.

“NBL is indeed involved with a lot of sport codes in the country and we are honoured to have a corporate company that is willing to step forward and help where needed,” Mateus added.

The sport expo, which will be a first for Namibia, will be the country’s biggest international show dedicated to the sport, fitness and health industries.

It will also place special emphasis on local manufacturers, with the aim of showcasing and connecting them with potential investors at the event.

The expo aims to unite men and women in the sporting sector.

People from all over the country will exhibit their products at the venue. The aim of hosting an annual sport expo is to bring together all stakeholders, including government, sponsors, athletes, businesses and fans.

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