Making brands matter

Since 1996, Ogilvy has been encouraging expressive creativity.

16 August 2019 | Business

Evany van Wyk

While sitting down with Ogilvy’s digital director and strategist Katrionae Madondo, chief operating director Megan Pritchard and managing director Rozanne van der Merwe, Careers got some insight into the 23-year-old advertising agency’s vision.

Ogilvy, a full-service advertising agency, forms part of WPP, one of the largest communication companies in the world. The agency currently employs 18 onsite employees and over 30 creatives are located offsite.

“We work with designers from Namibia, South Africa and even overseas,” said Van der Merwe. She feels that this allows the agency to always have new ideas and perspectives, to be able to stay up-to-date with the latest design and advertising trends.

“We empower 30-plus small businesses through our business model and it is something we are really proud of,” said Madondo.

They further elaborated on the culture at the agency and what it deems as important for clients and employees. “We celebrate a culture of open-mindedness. We can be fun, but also encourage ourselves to learn more,” Madondo said.

Ogilvy’s culture is one of its most important values. The father of modern advertising and also the inspiration for the company name, David Ogilvy, said there needs to be a cultural fit between clients and an agency.

“Not just clients, but also the employees. You need to feel at home when you step in here,” said Van der Merwe.

“The agency has embraced that people have different strengths and therefore allows each person to focus on something they are best at.”

According to Van der Merwe, Ogilvy understands the need for employees to grow, but at the same time, develop and master their strengths.

Ogilvy has over 120 offices worldwide. Since the agency’s work is in communications, they see it as the perfect way to market the Ogilvy brand. “Our job is the ultimate platform to market ourselves. The Ogilvy brand speaks for itself, because we are well-known internationally,” said Pritchard.

Ogilvy boasts a 95% female staff complement.

“Empowered women, empower women,” said Pritchard.

Social development schemes and pro bono work is also important to Ogilvy, and the positive change it can trigger inspires us the agency to do better.

“We are partnering with the Namibia Heart Foundation. They offer a holistic approach in physical and mental assistance to people who have had heart attacks or need transplants,” explained Pritchard.

Ogilvy has offered creative services and assistance in the design of their corporate branding, invitations, company profile etc. It’s clear that this agency is actively living a revolution that everyone is sure to be a part of.

“We make brands matter so that our clients are not just satisfied, but ultimately happy. We always make sure to go the extra mile. Without client a service, there would be no success,” Van der Merwe added. For more information on how to become part of this great cause, visit

O1- Ogilvy want clients and employees to feel at home when they step into their office space.

O2- Ogilvy has a 95% female staff complement.

O3- Ogilvy is an award-winning advertising agency.

Photos Evany van Wyk

Similar News


NCCI turns up heat in the north

1 day - 18 September 2019 | Business

The Namibia Chamber of Commerce and Industry (NCCI) has held annual general meetings for its Ondangwa, Oshakati and Ongwediva branches, where new leaders were elected....

The life of a payroll administrator

6 days ago - 13 September 2019 | Business

Yvonne Hamutenya I am employed as a payroll administrator within Air Namibia’s human resources department. I joined the company in March 2016. My core responsibility...

Great risk, great reward

6 days ago - 13 September 2019 | Business

Evany van Wyk In only three years, Braam Vermeulen and his two other founding partners...

Perseverance and a good attitude is key

6 days ago - 13 September 2019 | Business

Evany van Wyk Growing up in the small town of Rehoboth, Chantell Engelbrecht longs for the times she used to play street soccer with her...

Fear is not a factor

6 days ago - 13 September 2019 | Business

Michelline Nawatises Primus Shaapopi was born at Eenhana in the Ohangwena Region. For 17 years, he was raised as a Catholic by his grandmother at...

Self-motivation and teamwork

6 days ago - 13 September 2019 | Business

Mariselle StofbergEvery new challenge can translate into a learning experience, which helps Natalia Simon gain deeper knowledge of my profession.Simon has never allowed the challenges...

Adding value to the equation

6 days ago - 13 September 2019 | Business

Evany van Wyk Born and raised in Oranjemund in the //Karas Region, Marisol Basson attended high school in South Africa. She decided to study marketing...

Energetic and full of ideas

6 days ago - 13 September 2019 | Business

Michelline Nawatises Marike Botha is the legal consultant for Sanlam’s affluent market. Botha is responsible for all legal matters, including legal advice, buy-and-sell agreements,...

Lewcor buys Elizabeth Bay mine

6 days ago - 13 September 2019 | Business

A local family business, Lewcor Group, has acquired a 100% shareholding of Namdeb's Elizabeth Bay. Namdeb announced yesterday the transaction has a value of N$120...

Serious about beer

6 days ago - 13 September 2019 | Business

Mariselle Stofberg With the first sip one is taken on a journey. Each product has a distinct profile that allows you to explore the intricacies,...

Latest News

Oshakati hospital rundown, understaffed

10 hours ago | Health

The 750-bed Oshakati Intermediary Hospital, which serves close to a million patients a year, is operating without a paediatrician, neonatologist, neurosurgeon, dietician, clinical psychologist and...

Roar young lions, roar!

10 hours ago | Columns

Youth without a consistent voice are inevitably excluded from the pockets of power that exist throughout societies.Youth who become praise-singers and imbongis, even when they...

Teko trio walk free

10 hours ago | Justice

Teckla Lameck, Jerobeam Mokaxwa and Chinese national Yang Fang, known as the Teko trio, have been found not guilty of all charges relating to a...

'He decided to flee'

10 hours ago | Crime

Defence minister Penda Ya Ndakolo says Benisius Kalola (32), the second unarmed civilian killed during Operation Kalahari Desert this year, was shot when he fled...

280 cops deployed against poachers

10 hours ago | Crime

The Namibian police have deployed 280 members to assist in the fight against poaching.Inspector-general Sebastian Ndeitunga says these members, selected from across the country, are...

Uanivi gets Warriors chance

10 hours ago | Sports

African Stars veteran defender Pat-Navin Uanivi has finally been selected for the national team after years of being omitted. Uanivi forms part of Brave Warriors...

Horn suspended for alleged doping

10 hours ago | Sports

South African women's 100m record holder Carina Horn has been suspended from competition over doping allegations.The Athletics Integrity Unit (AIU) announced on Monday: “The AIU...

'Hitman' faces tough brawl

10 hours ago | Sports

Former two-time world champion Paulus 'Hitman' Moses is set for tough night, as he not only faces Russia's Adlan Aburashidov, but also the home-ground advantage...

Loubser ready to get his...

10 hours ago | Sports

Four years ago, Cliven Loubser was inspired after watching his native Namibia score a try against New Zealand and earn their first Rugby World Cup...

Load More