Keeping it real

14 May 2021 | Art and Entertainment

The Covid-19 pandemic has hit the art and entertainment industries with force. Many artists and event promoters across the country are struggling to cope with the financial strain.

Assessing the current situation, it seems as though it might take the next 12 - if not 24 - months for life to return to normal due to ongoing safety concerns and the need for continued social distancing. Sadly, most Namibian entertainment businesses have a relatively low margin for what they sell or the services they offer, and simply don’t have the financial means to withstand a long period without revenue. It is, therefore, commendable to see how event promoters are finding ways to still host events within the current regulations, even though not all of them are getting it right. This is evident by the number of times event promoters and musicians have gotten into trouble with the law for contravening Covid-19 regulations.

This month, social media timelines are littered with posters for events – it is as if, lowkey, outside is open. In May alone, entertainment enthusiasts can look forward to seeing top South African artists including DJ Tira, Zodwa, DJ Obza, Riky Rick and Blaq Diamond. While it’s impressive that musicians and show promoters have found ways - even on a small scale - to continue hosting shows, it is also disappointing that there has been a decline in virtual concerts. I know there is a high appetite to attend shows in person, but only 100 people are allowed, and thus event organisers need to cater to the majority of people by ensuring that events are broadcasted live on social media. That is also an avenue event organisers can explore to make money. If you have a lot of followers, brands will naturally want to align with you, so capitalise on that because that’s your power in this digital era we are living in.

In this edition, TopCheri and Manxebe share the making of their latest joint album ‘Ghetto Love’. I don’t want to spoil it for you, so please sit back and enjoy!

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