Keeping it real

30 April 2021 | Art and Entertainment

The music industry in Namibia keeps growing – growth that now compels musicians to have clearly defined rollout plans for their projects, be they albums or EPs.

Having a strategy in place for any project is crucial because, as an artist, you put out what you believe is a masterful body of work. I better see you promoting it with singles and performances all year long. Make us know all about it, love it and never forget it. A phenomenon that is worth applauding in the current music climate is how much musicians are investing in their music videos. It’s impressive and this should be something becomes part and parcel of any album rollout plan.

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