Keeping it real

Cindy Van Wyk
Collaboration in the art and entertainment spaces is considered a catalyst for change and growth. However, there is an unfortunate lack of genuine collaborative projects in our industry, and the projects that are collaborated on come with conditions that are draining the industry.

I hear a lot of people saying they stopped showing love to something or someone because it wasn’t reciprocated and I understand that. But did you support with the intention of getting a return? I just don’t want people in the industry to reason like that. I need you to understand that there is nothing wrong with supporting people who have never supported or shared anything of yours a single day in their life. Don’t stop - support isn’t conditional. Don’t be a salty person. Spread good vibes!

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Namibian Sun 2025-07-12

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