KC ‘The Big Homie’ Butshe
Butshe will be relaunching Fresh FM in the immediate future.
Michelline Nawatises
KC Butshe has been an on-air talent for 14 years. He has worked for three established radio brands in Namibia.
“I am currently hosting the Fresh FM morning show and have also taken up the reigns of Fresh FM station manager,” he says.
Butshe’s job is quite diverse in terms of roles and responsibilities but it involves initiating and setting goals for programmes according to the strategic objectives of the organisation.
“There is also the administration aspect that includes building daily logs, curating the station playlist to make sure the music is on brand,” he says.
One challenge is stepping out of being a radio personality whose focus has always been on himself and his radio show to now being the custodian of a brand that has creatives who need the freedom to thrive and yet need to operate within a framework that he oversees.
“My biggest accomplishment has been to celebrate 14 years of being close to something I love, which is radio,” he adds.
The Big Homie’s day
He usually arrives at work around 05:00 to get ready for his morning show, which starts at 06:00. After his show, he catches up on emails from sales, senior management and team members. Then it's either having air checks to conduct, programming duties to execute, or meetings to attend.
“Right now, I am organising a station relaunch so that means thinking about new station music clocks, personnel considerations for the new line-up and the list go on,” he says.
He is inspired by a good story. “I gravitate towards great storytellers and most of all people that explain complex things in a way that's easy to understand. An example would be Malcolm Gladwell or Tim Urban from https://waitbutwhy.com/. Creativity inspires me no end like recently watched Guy Ritchie’s ‘The Gentleman’.”
The advice he would you give to aspiring young people out there is not to believe the hype. “Don't drink the Cool Aid, and take an interest in stuff as random as it maybe you never know when it will come in handy,” he says.
Butshe will be relaunching Fresh FM in the immediate future so he is looking forward to that. “I am also looking to introduce some specialty-type programmes to air,” he adds.
One thing he wishes he knew how to do is to read minds. “Seriously, I wish I knew how to code. Why? because it looks so cool and the gig economy is booming,” he says.
When asked what the best phase of his life has been, he says it is actually right now, because now he has a lot less FOMO than he used to. “I am okay not being places; I don’t mind being at home. Maybe it's because I always have work stuff to do so going out is starting to feel like time wasted. I also am not as into my own social media as I used to be. There really are more important things,” he concludes.
KC Butshe has been an on-air talent for 14 years. He has worked for three established radio brands in Namibia.
“I am currently hosting the Fresh FM morning show and have also taken up the reigns of Fresh FM station manager,” he says.
Butshe’s job is quite diverse in terms of roles and responsibilities but it involves initiating and setting goals for programmes according to the strategic objectives of the organisation.
“There is also the administration aspect that includes building daily logs, curating the station playlist to make sure the music is on brand,” he says.
One challenge is stepping out of being a radio personality whose focus has always been on himself and his radio show to now being the custodian of a brand that has creatives who need the freedom to thrive and yet need to operate within a framework that he oversees.
“My biggest accomplishment has been to celebrate 14 years of being close to something I love, which is radio,” he adds.
The Big Homie’s day
He usually arrives at work around 05:00 to get ready for his morning show, which starts at 06:00. After his show, he catches up on emails from sales, senior management and team members. Then it's either having air checks to conduct, programming duties to execute, or meetings to attend.
“Right now, I am organising a station relaunch so that means thinking about new station music clocks, personnel considerations for the new line-up and the list go on,” he says.
He is inspired by a good story. “I gravitate towards great storytellers and most of all people that explain complex things in a way that's easy to understand. An example would be Malcolm Gladwell or Tim Urban from https://waitbutwhy.com/. Creativity inspires me no end like recently watched Guy Ritchie’s ‘The Gentleman’.”
The advice he would you give to aspiring young people out there is not to believe the hype. “Don't drink the Cool Aid, and take an interest in stuff as random as it maybe you never know when it will come in handy,” he says.
Butshe will be relaunching Fresh FM in the immediate future so he is looking forward to that. “I am also looking to introduce some specialty-type programmes to air,” he adds.
One thing he wishes he knew how to do is to read minds. “Seriously, I wish I knew how to code. Why? because it looks so cool and the gig economy is booming,” he says.
When asked what the best phase of his life has been, he says it is actually right now, because now he has a lot less FOMO than he used to. “I am okay not being places; I don’t mind being at home. Maybe it's because I always have work stuff to do so going out is starting to feel like time wasted. I also am not as into my own social media as I used to be. There really are more important things,” he concludes.
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