Jewellery by a fierce love for all things gold

NiHOVA - A unique style brand

19 November 2021 | Business

PULL QUOTE: “We haven’t engaged in giving back to the community, but it would be a dream come true to be able to do so in the future.”

Wetumwene Shikage



After being unemployed for two years, being home during the pandemic gave the founder of NiHOVA, Frieda Hamukuaja, ample time to reflect on running a small business from home. This is where the idea of selling fashion jewellery was birthed. Growing up, Hamukuaja says she always wanted to own a business. At the beginning of 2021, she began researching and putting ideas together.

Nihova is a name that her late grandmother called her and she decided to give the name to her business. The founder says she wanted to sell something unique to a market that has not been tapped into by many and something she loves and enjoys doing. “I decided to sell fashion jewellery, to deliver simple and chic jewellery pieces that give the wearer a sense of style that is eternal,” she said.

NiHOVA was established in July 2021 with the purpose of selling simple, yet classy everyday jewellery inspired by a minimalistic approach with a touch of chic and in line with current trends.

Hamukuaja describes NiHOVA as a young brand in its infant stage which will eventually grow into a bigger business to create employment and improve the living standards of people in the community.

“We haven’t engaged in giving back to the community, but it would be a dream come true to be able to do so in the future,” she said.

NiHOVA is planning on tapping into new sales and delivery channels, adding more products and services. Hamukuaja said expanding to new territories and adding new products and services are on the to-do list.

“Being an entrepreneur is easy but sustaining that has always proven to be challenging. Thus, one needs to have a very deep understanding of human nature, be open to change. NiHOVA wants its customers to feel unique and connected to the brand so our mission is to deliver the most unique of experiences,” she said.

Achievements

Hamukuaja believes that being proactive rather than reactive to demands is the key to long-term success. She explains that running any business on an e-commerce platform is a big challenge as digital space is full of competitors and ideas. Jewellery and accessories are the most searchable products on e-commerce platforms and starting such a business is not an easy way to the top.

Challenges

Gaining people’s trust is a challenge, as it takes time and effort. Trust is not easily gained via social media or photographs, as this is an e-commerce selling platform. Timely delivery is another challenge faced by NiHOVA.

“We are promised five-day delivery by suppliers but the package reaches us on day ten. By the time either the event for which the jewellery was ordered is over, or the excitement about receiving the new jewellery reduces, resulting in returns or cancellations of orders,” she said.

Similar News

 

Global airlines prepare for Omicron

15 hours ago | Business

JAMIE FREED AND RAJESH KUMAR SINGHAirlines are bracing for a fresh round of volatility due to the Omicron variant of Covid-19 that could force them...

COMPANY NEWS IN BRIEF

15 hours ago | Business

South Africa's Aspen signs dealSouth Africa's Aspen Pharmacare took a step towards a licensing deal to package and sell Johnson & Johnson's Covid-19 vaccine in...

Expats in Namibia: Tax considerations

1 day - 01 December 2021 | Business

Johan Nel - Namibia has a source-based tax system. Income that has accrued, or deemed to have accrued, from sources within Namibia will form part...

Drought, Covid-19 got nothing on Agra

1 day - 01 December 2021 | Business

PHILLEPUS UUSIKUAgra recorded a 1.5% increase in revenue growth for a record N$1.814 billion in turnover and an increase in operational profit of 6.5% over...

COMPANY NEWS IN BRIEF

1 day - 01 December 2021 | Business

BA halts Hong Kong flights British Airways (BA) said Monday that it has suspended Hong Kong flights after crew members were required to quarantine following...

The New Range Rover

1 day - 01 December 2021 | Business

The New Range Rover delivers peerless refinement and combines the comfort of a luxury sedan with the all-conquering off-road capability and command driving position that...

COMPANY NEWS IN BRIEF

2 days ago - 30 November 2021 | Business

Nissan to spend US$17.6 blnNissan Motor Co announced it will spend 2 trillion yen (US$17.59 billion) over the next five years to accelerate vehicle electrification,...

The Legacy Continues

3 days ago - 29 November 2021 | Business

With the recent announcement of Namdeb’s Long Term plan, employees are both excited and proud of the fact that Namdeb will continue building a positive...

COMPANY NEWS IN BRIEF

3 days ago - 29 November 2021 | Business

Visa complains to US govtVisa Inc has complained to the US government that India's "informal and formal" promotion of domestic payments rival RuPay hurts the...

Investment board takes issue with NIPA

4 days ago - 27 November 2021 | Business

Jo-Maré Duddy - The Namibia Investment Promotion and Development Board (NIPDB) has registered its concerns with certain provisions of the controversial Namibia Investment Promotion and...

Latest News

10 apprehended in exam leak

15 hours ago | Education

ESTER KAMATI WINDHOEKAt least 10 individuals have been taken into custody by the Namibian Police after examination papers were leaked ahead of...

Man who cooked wife in...

15 hours ago | Justice

JANA-MARI SMITH WINDHOEKA hearing to decide whether former chef Thomas Adolf Florin (54) – the man who butchered and cooked the...

Game of musical chairs

15 hours ago | Politics

STAFF REPORTER WINDHOEKThe Popular Democratic Movement (PDM) and Affirmative Repositioning’s (AR) 11th-hour announcement yesterday...

Global airlines prepare for Omicron

15 hours ago | Business

JAMIE FREED AND RAJESH KUMAR SINGHAirlines are bracing for a fresh round of volatility due to the Omicron variant of Covid-19 that could force them...

Omicron variant could outcompete Delta

15 hours ago | Economics

ALEXANDER WINNINGThe Omicron coronavirus variant detected in southern Africa could be the most likely candidate to displace the highly contagious Delta variant, the director of...

EDITORIAL: We must fight together

15 hours ago | Opinion

Once again, the flimsy sense of control humans love to think they have over the world and their environment has been brought to a sharp...

Covid-19 undercuts HIV fight

15 hours ago | Health

JEMIMA BEUKES WINDHOEKThe latest World Aids Day report has cautioned that the curves...

SPYL welcomes public enterprise ministry’s...

15 hours ago | Politics

ESTER KAMATI WINDHOEKThe Swapo Party Youth League (SPYL), which convened in Grootfontein over...

Things to consider when buying...

15 hours ago | Agriculture

ELLANIE SMITWINDHOEKSeeds are an essential input resource that a farmer must procure to successfully grow crops.Agribank’s technical advisor for crops and poultry, Hanks Saisai, says...

Load More