It's about time
Emvee-K is bougie, sassy, unapologetic and determined to succeed.
08 November 2019 | Art and Entertainment
With thighs that go on for days, you would expect to see a beauty such as this on the @namibian_beautiful_faces Instagram page, but when this young lady opens her mouth she lets you know that she possesses an impressive music-making skillset. This rookie is set to keep soaring high with her Boujee Craft mixtape, which will be digitally released tomorrow on iTunes, as well as on SoundCloud.
Mixed and mastered by sought-after producer Mr Glo of Glo Productions, Boujee Craft is a nine-track compilation, which Emvee-K maintains is a project for music fans, and not industry players. “I have released music before and a lot of people tell me that they acknowledge that I can rap, but they do not know me as a person.
“So this project is me being fully myself and introducing myself all over again. I would like to think of it as a rebirth of myself - it's a proper introduction of myself.”
She dropped a compilation of music in the form of an extended play (EP) before, but she maintains this is her official first body of work. Emvee-K tells tjil she was specific about a lot of things during the production of Boujee Craft and worked on every single detail on it. “I look at it like this: The EP I first put out was because I just needed to drop songs, and I did not know a lot about the music-making process. On this project a lot went into it,” she said.
Having worked with some of the best producers and artists on her first project, already indicates that she has the potential to go far with her music.
She admitted that she does not have a strategy for entering the market and becoming fully commercial.
“A lot of people are not being themselves because they are caught up with who they wish to be. I just want to be genuine and true to myself, the best way I can be,” she said, adding that during the making of Boujee Craft she had to discipline herself, as she is wary of getting lost in the hype.
The sassy rapper shared she worked with artists that she knew were going to understand her vision.
“Every feature was special, but my feature with Himba Boi was the most exciting, because he got me to get out of my comfort zone; people should really look out for it.”
Being the daughter of a public figure (Evilastus Kaaronda), tjil had to ask if she is pressured into a certain ideology when it comes to the content of her writing and does she feel musicians should be more outspoken when it comes to politics.
She replied that if she wants to comment on something she always tries to make sure that she knows all the facts, especially when it comes to politics.
She revealed she has aired her opinions about it a few times, but learned to keep quiet. “It comes to a point where I watch what I say or do, but music is my form of expression,” she said.
Emvee-K also announced that the mixtape will be complemented with a documentary about herself.
She emphasised she wants music fans to get to know her as a person and feels the mixtape and documentary will help her achieve that.
“I feel like if music fans get to know me, it will be easier for them to relate to the stories I narrate in my songs.
“I was going to also share the documentary this week, but we figured it will be too much content from me in one week, so we will release it soon. The documentary is basically an interview where I open up and speak on everything,” she added.