Interactive marketing via social media

While working as a manager for a local award-winning artist, Zavia Johr fell in love with social media. Now she uses her skills to manage the pages of Southern Business School, a renowned institution of higher learning.

07 August 2020 | People

Ester Kamati



Embracing her love for language, interaction and diversity, Zavia Johr is a Delta Secondary School alumnus. Her fondness for linguistics has influenced her choice of schools and career and thus far, has leant German and some Portuguese, which she took an interest in when she started working at a national airline in 2012.

Johr enjoyed interacting with people from varying backgrounds, cultures and languages, which inspired her to pursue a communication skills course at the then Polytechnic of Namibia.

It was a struggle staying afloat however, juggling a demanding career in aviation and raising her son on top of focusing on her studies. She then made the tough decision to discontinue her studies.

In 2017, Johr left the aviation industry and landed between law and real estate. Currently, she is in charge of marketing the Southern Business School of Namibia, a role she undertook in 2019, practising the skills she acquired as a student at the same university.

Johr has stepped up to the plate in her position, constantly growing and diversifying her roles from student sourcing to taking over some of the jobs done by the managing director as well as arranging budgets for advertising. Social media has become an essential part of advertising, even being compared to word of mouth.

Johr encourages social media mangers to beware of the risk of negative publicity which may be caused by individuals who may not have knowledge of the institution but make negative remarks.

“Continuous monitoring of the social media pages is of crucial importance because these days, anything can go viral and sometimes negative remarks go further than positive remarks.”

Interaction is essential as well, according to Johr, who encourages adding questions to captions on social media posts.

“Social media allows a bigger interaction platform that normal marketing tools can't offer.”

She added that facts and real stories make a big difference, as “we live in a community where people want to see people succeed, legitimately.” Encountering stories about people that they can relate to motivates people.

With many people flooding the internet every second, it may seem difficult to stand out and engage clients, however Johr manages this through ensuring that posts are creative and daring as well as interactive.

“Asking questions is the one way I get to reach a bigger audience. One question leads to many other questions, shares, and tags.”

Marketing is not a one-way street, as emphasised by Johr. She embraces various platforms for marketing, which allows her to reach different audiences.

She shared that working men and women make up majority of the students at Southern Business School, who often read newspapers and listen to radio on their way to work.

Traditional media and social media work hand-in-hand for SBS, as Johr mentioned that radio advertising often contains the social media handles of SBS.

“This allows the working adult and the school leaving students to take out a phone and quickly browse our website or post a comment on a relevant post of their interest.”

Similar News

 

Consumer education

14 hours ago | People

Ndangi Katoma 8 things you need to know about Old Mutual’s new funeral insurance.If you are the breadwinner in your family, the day may come...

Creating powerful change

14 hours ago | People

Monique Adams Talita Horn is passionate about making a change in the corporate governance field in Namibia as well as contributing to the national...

Local lawyer makes waves

14 hours ago | People

Mariselle Stofberg The friendly and savvy Nicole Kloppers is a mother of two who took a leap of faith in opening her own law...

Dedicated, dynamic and diverse

14 hours ago | People

Mariselle Stofberg With more than 28 years of experience in the retail and business banking spheres, Leon Koch will be a valuable addition to...

Making working hard look effortless

1 week ago - 11 September 2020 | People

Ian de WaalWhen I walk into the King Price Insurance office every morning, I grab myself a coffee, sometimes a popcorn and then start grafting....

A connector of positive change

1 week ago - 11 September 2020 | People

MARISELLE STOFBERGZenaune Kamberipa aspires to “make an impact that matters” in everything he does. “That is a slogan that I learned on my journey, and...

A connector of positive change

1 week ago - 11 September 2020 | People

MARISELLE STOFBERGZenaune Kamberipa aspires to “make an impact that matters” in everything he does. “That is a slogan that I learned on my journey, and...

Making it all make sense

1 week ago - 11 September 2020 | People

JUSTICIA SHIPENA Ashley Auxab is purpose-driven and goal-oriented man who is currently employed by Namibia Wildlife Resorts (NWR) as an IT technician.Auxab told Careers...

Frameworks driven by Harmoni

1 week ago - 11 September 2020 | People

ESTER KAMATI Born in Windhoek, Harmoni Beukes grew up in Rehoboth, where she attended Ruimte Primary School and thereafter M&K Gertze High School. Upon completing...

Still early days but already making a huge impact

1 week ago - 11 September 2020 | People

MICHELLINE NAWATISES Laurencia Prinzonsky was born and bred in Windhoek and grew up in a one-bedroom home with her mom and late father, six older...

Latest News

Consumer education

14 hours ago | People

Ndangi Katoma 8 things you need to know about Old Mutual’s new funeral insurance.If you are the breadwinner in your family, the day may come...

Creating powerful change

14 hours ago | People

Monique Adams Talita Horn is passionate about making a change in the corporate governance field in Namibia as well as contributing to the national...

Virus knocks Oryx into the...

14 hours ago | Business

Covid-19 measures devastating retail and hospitality in the last three months of Oryx Properties' 2020 financial year resulted in the locally-listed group suffering a loss...

!Gawaxab on his first 100...

14 hours ago | Economics

PHILLEPUS UUSIKU - Even before the coronavirus crisis, Namibia’s economy was contracting, unemployment was high and fiscal space severely constrained if not exhausted, creating an...

Itula reacts to 'autocracy' accusations

14 hours ago | Politics

JEMIMA BEUKESWINDHOEKIndependent Patriots for Change (IPC) leader Dr Panduleni Itula says he is unshaken by critics and aggrieved members who have labelled him a “hypocrite”...

I won't muzzle Fishrot probe...

14 hours ago | Banking

OGONE TLHAGEWINDHOEKBank of Namibia governor Johannes !Gawaxab has scoffed at claims that his appointment as the head of the central bank was politically motivated and...

We are not out of...

14 hours ago | Health

JEMIMA BEUKESWINDHOEKThe Covid-19 state of emergency expired last night and the onus is now on each individual to exercise maximum personal responsibility and vigilance, President...

Local lawyer makes waves

14 hours ago | People

Mariselle Stofberg The friendly and savvy Nicole Kloppers is a mother of two who took a leap of faith in opening her own law...

Head-on collision claims four lives

14 hours ago | Accidents

ELIZABETH JOSEPHKEETMANSHOOPA car accident 15 km from Koës killed four people at around noon on Wednesday.It is alleged that two vehicles, one belonging to NamPower...

Load More