How to be interview-ready
01 November 2019 | Art and Entertainment
It's all in the preparation, so how do you prepare yourself fully for a radio interview? Know what you are talking about and promote it the best way possible; I can't stress this point enough. I have seen a few artists who are unable to answer some basic questions, saying their manager will know or merely laughing the question off. It's your job to know everything about your brand; be present and involved in every single process.
The most valuable tip is showing up on time for your interview; better yet, make it 30 minutes before, just for safety, because this will allow you time to compose yourself and relax at the same time. It gives you a moment to talk to the presenter, in order to get comfortable with them already before going on air.
It is also important to send radio presenters your bio and music. That's how people get to know about your music and how you sell yourself. This equally prepares the presenter better in terms of introducing you, and having an idea of who they are interviewing. I find it annoying and disrespectful when an artist shows up with their music on the day of the interview on a USB or CD.
Moreover, please do your research. It sometimes comes out as ignorant when an artist you are interviewing asks you what the frequency of the station is.
Find out the duration of the interview and plan accordingly. This includes the list of songs you want to be played during the interview, especially if it's an album or EP, because you will find some artists are not sure which songs to play during the interview, and I have first-hand experience in this department. Planning for your interview gives you some sort of power to make the presenter aware of the direction you want the interview to take, because it's about you.
*Joe The Prince is a radio presenter at Base FM, a media student and a blogger