Grabbing life by the beans

Kalahari Coffee Cooperative offers single source specialty grade coffee from almost all African coffee producing countries.

26 November 2021 | Business

“We exclusively work with African farmers growing single origin African coffee” - Brian Wheeler

Desiree Gases





Kalahari Coffee Cooperative was started in 2017 in Windhoek by Brian Wheeler.

“We have a hand in every aspect of our coffee distribution channels, dealing exclusively with ‘Beans from Africa’. What sets us apart from our competition is that we exclusively work with African farmers growing single origin African coffee,” said Wheeler.

Kalahari Coffee Cooperative gets its coffee from Ethiopia, Tanzania, Uganda, Burundi, Kenya and Rwanda. The company will be expanding to soon offer an array of African teas and cocoa products in 2022.

Wheeler has a professional background in international development and his first assignment in Africa was during the time he lived in Kenya from 2009 to 2010. A lot of the work he did centred around mobilising farm workers, especially those working on coffee and tea plantations, to take better care of their health.

On a vast majority of the coffee and tea farms Wheeler visited, the workers were working in dismal - and often exploitative - conditions to produce coffee and tea, which are drinks associated with consumer leisure. This planted an idea in his mind to source coffee and tea from African producers of these commodities as a means to increase their earning potential and introduce their products to new international markets.

Kalahari Coffee Cooperative’s business philosophy is solidly built on cooperative economics, which is rooted in Pan Africanism.

“I firmly believe that we have all the natural resources on the continent needed to improve the socio-economic conditions of our people, however, often we don’t add value to our products. For example, roasting coffee beans instead of just exporting them as green beans,” said Wheeler.

“Hence, my operating philosophy centres upon creating a business that supplies awesome African coffee to consumers, while also supporting sustainable livelihoods for our African coffee farmers.”

Kalahari Coffee Cooperative provides its customers with great tasting coffee at the most competitive cost, with the opportunity for consumers to know exactly where their coffee is sourced from. Finally, consumers of Kalahari Coffee Cooperative are directly supporting intra-Africa trade, something the company is committed to – buying from fellow trading partners throughout the continent, which allows it to sell coffee both locally and internationally.

Similar News

 

World's 10 richest men doubled wealth

1 day - 18 January 2022 | Business

The world's 10 wealthiest men doubled their fortunes during the first two years of the coronavirus pandemic as poverty and inequality soared, a report said...

COMPANY NEWS IN BRIEF

1 day - 18 January 2022 | Business

BBVA to pay billions to shareholdersSpain's BBVA expects to distribute more than 7 billion euros (US$8 billion) to shareholders in 2021 and 2022, around a...

NAMFISA cautions the public on microlenders

2 days ago - 17 January 2022 | Business

STAFF REPORTERThe Namibia Financial Institution Supervisory Institutions (NAMFISA) is cautioning the public on microlenders retaining possession of bank cards and PIN codes, original identification documents,...

COMPANY NEWS IN BRIEF

2 days ago - 17 January 2022 | Business

J&J reaches opioid settlementJohnson & Johnson on Friday said it had agreed to pay US$44 million to resolve claims that it fuelled the opioid epidemic...

COMPANY NEWS IN BRIEF

5 days ago - 14 January 2022 | Business

Foxconn plant restarts productionApple Inc supplier Foxconn restarted production at its plant in southern India on Wednesday, a company official said, over three weeks after...

COMPANY NEWS IN BRIEF

6 days ago - 13 January 2022 | Business

Volkswagen to double electric car salesVolkswagen AG said it would likely double sales of its ID battery electric vehicles in China this year and aims...

COMPANY NEWS IN BRIEF

1 week ago - 11 January 2022 | Business

GM recognizes California's authorityGeneral Motors Co on Sunday said it had agreed to recognize California’s authority to set vehicle emission standards under the Clean Air...

Katti ecstatic as Kombat resumes production

1 week ago - 07 January 2022 | Business

STAFF REPORTERWINDHOEKBusinessman Knowledge Katti, who owns 10% in Kombat Mine through his company Havana Investments, has expressed delight that the mine produced its first copper...

IPPR weighs in on green hydrogen plans

1 week ago - 07 January 2022 | Business

ELLANIE SMITWINDHOEKThe Institute for Public Policy Research (IPPR) has highlighted many of the challenges Namibia will have to face in getting a green hydrogen industry...

Namibia aims to become hydrogen superpower

1 week ago - 06 January 2022 | Business

ELNA SCHUTZJOHANNESBURG"So now finally, we're on the map," says Philip Balhoa about Lüderitz, a town in southern Namibia, where harsh desert meets pale ocean.The port...

Latest News

Geingob pressured to endorse successor

1 day - 18 January 2022 | Politics

STAFF REPORTER WINDHOEKPresident Hage Geingob is allegedly under pressure to endorse his party deputy...

Mathias serves as the presidential...

1 day - 18 January 2022 | People

Rivaldo Kavanga Daisry Mathias is a multi-dimensional Namibian woman, a mother to one and a Christian. She is a patriot and servant leader...

World's 10 richest men doubled...

1 day - 18 January 2022 | Business

The world's 10 wealthiest men doubled their fortunes during the first two years of the coronavirus pandemic as poverty and inequality soared, a report said...

China's birth rate at record...

1 day - 18 January 2022 | Economics

China's birth rate plummeted to a record low last year, official data showed Monday, as analysts warn that faster-than-expected ageing could deepen economic growth concerns.Beijing...

EDITORIAL: Cull the parasitic SOEs

1 day - 18 January 2022 | Opinion

We do not seem to have taken a cue from the lessons accrued from the decisive liquidation of Air Namibia.That historic decision, one of the...

Child mortality expected to grow

1 day - 18 January 2022 | Health

ELLANIE SMIT WINDHOEK While recent statistics indicate that under-five child mortality has decreased in...

Vox

1 day - 18 January 2022 | Opinion

Ryan Assegaai, Karasburg Combined SchoolNomakando Kangira, Sunshine Private Schoolvisit subject teachers. Depending on the number of learners on the 15th school day, we are planning...

Recovering education

1 day - 18 January 2022 | Education

Enzo Amuele Otjiwarongo The education ministry has promised to make efforts to recover and reimagine education in Namibia. According to the ministry's executive director, Sanet...

How meditation can help you...

1 day - 18 January 2022 | Health

If you are forgetful or make mistakes when in a hurry, a new study from Michigan State University - the largest of its kind to...

Load More