From hospitality to media

Always innovative towards organisational success

18 June 2021 | People

Michelline Nawatises





Jacqueline Lohmann was born and educated in England. Her father was posted by the British Overseas Development to various Commonwealth countries in Africa so she went to boarding school in England. After England, Lohmann went to Cape Town Hotel School.

“I was there for three years and received a Diploma in Hospitality & Hotel Management (DHRM). This also involved two practical stints of 6 months each at two five-star establishments (The Bay Hotel, Camps Bay and The Belmond Mount Nelson Hotel),” she says.

She then did a further year as a student with the Orient Express Management Programme. The year-long training programme allowed her to explore all departments in the hotel, with a focus on supervisory functional duties and responsibilities, as well as leadership and people management.

Lohmann fell into radio, by happening to be in Windhoek on holiday when the newsreader at Radiowave was on leave. “I stood in for two weeks and have consequently settled here, had a family and spent the past 20 years at Future Media,” she says. “I have had the fortune of being involved in various sectors of the company, so there has rarely been a dull moment.”

Having studied hotel management, she was always inclined to work with people. “I started in sales and as Radiowave started growing, I managed our sales team and was instrumental in getting our marketing platform off the ground,” she says. Radiowave has been synonymous with partnering with various major events over the years. Lohmann was also involved in assisting with handling the company’s payroll and company banking. This led to her doing a UCT online HR course.

She is an international sales manager at Radiowave. This requires her to deal with both local and international advertising agencies, as well as FMCGs and to build these relationships and source new business opportunities.

“By, building these relationships, I ideally hope to try and attract, educate and in turn persuade, International clients and FMCGs to buy from our portfolio of stations,” she adds.

She works with these agencies and tries to understand the target audiences of the brands they represent and the challenges the brands face. “From there, I try and assist them in getting their campaigns onto our airwaves. By identifying and pursuing these business opportunities, I hope to then achieve sales targets,” she says.

Biggest achievement

Lohmann was assigned the task of project management as their stations merged. New studios were sourced. The objective was to move three stations from one building and the fourth station from another building. There were many components involved including liaison between the architect, builder, contractors and landlord. At the same time, she was instrumental in organising the HR side of the new company.

For the love of the job

The multitalented Lohmann says assisting with solving agency client challenges and ensuring products and services are advertised on the right radio station for their target market and helping to increase return on investment in the long run, is hugely challenging.

Lohmann did a public relations online course through UCT a couple of years ago. “I hope as Future Media grows to incorporate a PR element into the stations,” she adds.

As much as PR and marketing share similar goals as far as creating unique brand identity and boosting awareness, they do have different executions and strategies. However, with her background, skills and interests in sales and marketing, she would like to be instrumental in combining these two practices.

She says she could then tie in her PR learnings and ensure the Future Media group have a powerful marketing advantage, which they can apply to campaigns, content, events, sponsorships and social responsibility initiatives going forward.

“I feel that this would assist us with achieving further organisational success and in turn would personally give me a deep sense of satisfaction,” she concludes.

Similar News

 

Taking sports development to the next level

1 day - 30 July 2021 | People

Mariselle Stofberg Powerful play From growing up in the dusty streets of Okuryangava, Titus Mwahafa’s passion for sport and sports development has driven him...

The fearless Amorie van Zyl blazes through unchartered territory.

1 day - 30 July 2021 | People

Desiree Gases “Even though the road may feel long, be content in the phase of the journey you are in currently as you will never...

Passionately investing in education

1 day - 30 July 2021 | People

Mariselle StofbergLizelle Coetzee has been a teacher for 25 years and continues to strive towards creating a safe and creative learning environment. Currently Coetzee is...

Nujoma pays tribute to Dr Indongo

4 days ago - 27 July 2021 | People

NAMPAWINDHOEKFounding President Sam Nujoma has paid tribute to Namibia’s first deputy minister of health, Dr Iyambo Indongo, describing him as a seasoned medical practitioner, a...

Give me Namibia’s unemployment problem and within 3 years...

1 week ago - 23 July 2021 | People

Wetumwene Shikage She was born in Katutura, in a settlement known as Gemeente, which she describes with pride saying that after apartheid during...

Making his way up the corporate ladder

1 week ago - 23 July 2021 | People

Desiree GasesEddie King was born and raised in the Western Transvaal town of Klerksdorp. He grew up in a home with loving, committed and hard-working...

Maria Louw manages an integral role at Paratus

1 week ago - 23 July 2021 | People

Michelline NawatisesAfter being at Paratus for 14 years, Maria Louw considers herself to be “part of the furniture”, but Paratus considers her part of the...

Emilia Eino takesing up her post

1 week ago - 23 July 2021 | People

Emilia Eino has been in the ICT industry for the past ten years. She first served as a development planner responsible for ICT infrastructure development...

To amazing 37 years of teaching

1 week ago - 23 July 2021 | People

Monique AdamsBorn in the 1960s, Bernadette Hess grew up in Cape Town and was the only daughter out of four children. She attended the Catholic...

Healing through creativity

1 week ago - 20 July 2021 | People

ELIZABETH JOSEPH KEETMANSHOOPBrigitte Greyling has been in touch with her creative side for as long as she can remember, and now uses it as a...

Latest News

On the brink of burnout?...

1 day - 30 July 2021 | Business

Selma Shilunga 1. Talking about your feelings is importantWe often keep our true feelings bottled up, saying “I’m fine”, even when we’re really not....

Kristofine Itembu proves that the...

1 day - 30 July 2021 | Business

Rivaldo KavangaHailing from Onankali village in the Oshikoto Region and raised in the dusty streets of Soweto in Katutura, the career-driven Kristofine Itembu remains humble...

Pensioner loses N$50k to scammers...

1 day - 30 July 2021 | Crime

TUYEIMO HAIDULA OSHAKATI A 60-year-old retired teacher lost N$50 000 to scammers who pretended to be police officers on Monday...

Ex-general implicated in Ekandjo’s missing...

1 day - 30 July 2021 | Justice

Kenya Kambowe RUNDUFormer minister Jerry Ekandjo’s name has surfaced in court as one of the possible victims in a stock theft case in which former...

South Africa plans billions in...

1 day - 30 July 2021 | Economics

ALEXANDER WINNING AND WENDELL ROELFSouth Africa plans about R36 billion of relief measures to support businesses and individuals affected by unrest this month and by...

The man who works fast...

1 day - 30 July 2021 | Business

Sono Kahuure runs the network escalations department at Paratus Namibia and is the keyholder to unlocking solutions for his customers. Sono is the go-to man...

Taking sports development to the...

1 day - 30 July 2021 | People

Mariselle Stofberg Powerful play From growing up in the dusty streets of Okuryangava, Titus Mwahafa’s passion for sport and sports development has driven him...

“I imagined a better life...

1 day - 30 July 2021 | Business

Desiree GasesTST was founded in 2012 and is a full-service advertising and market research company combining qualitative and quantitative approaches to deliver rich, operational, and...

EDITORIAL: Fix Windhoek’s leadership mess

1 day - 30 July 2021 | Opinion

Windhoek is without political leadership. But that’s not the saddest part. The fact that, for a week, nothing concrete has been hammered out to restore...

Load More