Focused on building his brand

Namibia's favourite male model tells all.

16 August 2019 | Art and Entertainment

Pull quote: “I am here to stay, so I am looking forward to building a stronger brand, grow as a person and do bigger shows.” - Kennedy Amadhila.

This week, tjil caught up with model Kennedy Amadhila to share what winning the Favourite Male Model at Simply You Magazine Lifestyle and Fashion Awards (SYMLAFA) means to him.

Not long ago, Amadhila also represented Namibia at the Man of The World pageant hosted in the Philippines. The Man of The World pageant is a competition that promotes masculinity with responsibility and this year's theme was Education and Heritage. At this competition Amadhila won the Top Fashion title. “The experience was actually out of this world. It taught me so much, I realised that there is more to the modelling industry, there is still more that Namibia still needs to catch up on.

“Most importantly I like the message the pageant advocates for. Being violent does not define that you are masculine,” said Amadhila.

Amadhila, who started modelling a year ago mentioned that he is happy with what he has achieved thus far and looks forward to strengthening his brand. His modelling debut was at the 2018 Mr and Miss Unam and has since then, he taken part in multiple other pageants. “People think I am a fulltime model, but I actually do it on part-time basis as I am a student,” he shared.

On his SYMLAFA victory last weekend, the model praised organisers for the platform. For Amadhila wining Favourite Male Model means his brand is viable and he is doing the right thing in his line of work. “SYMLAFA is the biggest platform in Namibia currently in the fashion and modelling industry so a nod from them is a big deal to me, especially since I am still relatively new. I am grateful to those who voted for me; this is our success.

“I am here to stay so I am looking forward to building a stronger brand, grow as a person and do bigger shows,” he added.

Speaking on challenges he has endured so far, Amadhila pointed out raising funds for his flight ticket to the Philippines as one of his most difficult times in his career. “That was a challenging time for me because of how badly I wanted to take part, by the grace of God things worked out for me.

“Another challenge I endure is that I had to let go of many things. I am advised to not go out so much now and not do certain things because I am a brand now,” he said.

Amadhila attributes his success to his work ethic and his manager Bobby Kaandjosa, who he says understands his vision and has provided him with many opportunities. “In this industry having the right team is important. You need to be under the right direction and be professional at all times,” he said.

Giving advice to those who wish to follow in his footsteps, Amadhila said that it is important to be confident and not lose yourself in the money and the fame that comes with it. “A lot of people want to be models but they are limited by their comfort zones, just grow out of it because the world is yours to conquer,” he said.

MICHAEL KAYUNDE

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