Flooding the streets with drip

13 December 2019 | Art and Entertainment

Here are the most popular local independent streetwear brands that were impossible to avoid in 2019 at festivals, on Instagram timelines and in music video appearances.



Gweri Vintage

Their continuous ability to reinvent, their business savvy to align with synergistic influential collaborators and their relentless marketing and street and social media campaigns made Gweri Vintage untouchable this year. If you do not own a pair of Gweri socks, I am sorry, but you are not fresh.



POM Couture

POM Couture has been around for some time now, but it was really in 2019 that this streetwear brand took off commercially. This year POM Couture released notable collections, including the Kandakole Capsule (the 1st offering), and also took part in Windhoek Fashion Week.



Sirenga

Just like most of the brands on this list, Sirenga's threads are mostly available by mail order. Founded by Leone Shimuketa, Sirenga is what happens when you have the hustler's work ethic of Gazza, the discipline and attention to detail of George Illarius and the lack of regard for creative limitations of ZuluBoy. Unisex cargo pants, chest bags, vests and ski masks were the order of the day in 2019. The brand also launched VIGILANTE, a collection that was showcased at Windhoek Fashion Week. Remember the vests and ski masks Gazza and his dancers rocked at the #GazzaMilliConcert? Sirenga made that happen too.



Da Broad Wear

This streetwear brand is not new in the streets and its loyal customers keep it trendy and vibrant. Their extensive distribution channels are also a huge plus for the brand. Da Broad Wear was also one of the few streetwear brands that was showcased at Windhoek Fashion Week.



//Concept

Cassidy Karon with his Yeezy-inspired collections still set the streets on fire, just like everything he creates. Launched last year, the garments are original, stylish and bold. The brand also made music video cameos.



MICHAEL KAYUNDE

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