Fashion designer talks innovation

26 April 2019 | Events

Having been conducting business in Ondangwa for the past 30 years, fashion designer Annelly Luaanda has seen it all.

The 50-year-old is on a mission to take her label to greater heights. Luaanda started from humble beginnings and has since made a name for herself in the fashion design industry.

She now operates from the Ondangwa Industrial Park where she employs 10 people. According to Luaanda, the town of Ondangwa has grown exponentially over the last years.

Luaanda graduated from the Rössing Foundation in 1989, but could not secure employment, largely due to a lack of experience.

But this did not deter her from gaining the experience required.

“I started sewing at the age of 10, by then my mother used to make traditional baby carriers and that is where I also started playing as a child, but later it grew into a hobby.

“After I completed grade 12, I could not secure an opportunity to go and study fashion design at a South African institution and I ended up at the Rössing Foundation,” said Luaanda.

“After I graduated I went back home and started sewing with my mother's machine. My mother introduced me to the market and I started getting customers to mend their worn clothes. Those people discovered I had skills and then they started bringing their items to be tailored.”

She added that in 1996 many customers, especially within Ondangwa, started coming to her business. Most of them were wedding planners and people selling second-hand clothes.

This huge demand resulted in her moving to the spacious Ondangwa Industrial Park.

Luaanda said business is about innovation and creativity and one cannot do the same thing over and over.

She said her first innovative project was making graduation gowns.

“In 2003 some graduates from the then Ongwediva College of Education approached me. They said they could only get graduation gowns from South Africa and they were very expensive.

“I took the opportunity and I started making them and the following year, enrolled nurses also started ordering theirs. From there I started taking marketing research seriously to identify what is needed in the community and see what I can offer,” said Luaanda.

In 2015, Luaanda also started designing school uniforms for local schools.

Luaanda added she did not get any financial support to start her business and had to solely rely on her own savings.

According to her, many fashion designers are faced with challenges such as access to proper facilities. She also advised the authorities to consider procuring modern machinery, which can be leased out to local designers to enable them to create jobs.

“There is money in the fashion and design business, but one needs to invest that money back into the business. The sewing machines that we started with have changed and today we are using modern technology. All this requires you to have money all the time to make sure that you keep up with the changes,” she said.

Luaanda advised young people to consider seizing opportunities that require them to acquire skills.

“All you need is to be honest to your customers, be serious with whatever you are doing and also use resources at your disposal to start.

“Also try to make use of opportunities like trade fairs to market your products or services.”

ILENI NANDJATO

Similar News

 

Over N$1m raised for OATF

2 weeks ago - 02 July 2019 | Events

The ever-increasing business expos and trade fairs held in almost every town across the country have become worrisome and impact corporate social investment (CSI) budgets,...

Omuhoko Trust invests in youth

2 months ago - 17 May 2019 | Events

Evany van WykThe Omuhoko Trust to which all PricewaterhouseCoopers employees contribute to on a monthly basis, and whose contributions the firm matches, wanted to contribute...

Nearly N$900k raised for totem expo

2 months ago - 30 April 2019 | Events

A gala dinner held to raise funds for this year's Oshakati Totem Expo on Saturday raised over N$870 000.The event will take place from 24...

SMEs drive economic growth

2 months ago - 26 April 2019 | Events

Small and medium-sized enterprises (SMEs) are important drivers of growth, employment and innovation in and around the northern town of Ondangwa. It is against this...

Unwavering passion at Ondangwa Private Hospital

2 months ago - 26 April 2019 | Events

In 2014, Dr Happy Musweu and his wife, Dr Helena Shuuvuni, both general practitioners, established the Ondangwa Private Hospital after identifying the need for a...

OTIE brings hope to Ondangwa

2 months ago - 26 April 2019 | Events

The Ondangwa Trade and Industrial Exhibition (OTIE) is designed to promote business and industrial development at the northern town, with small-and-medium enterprises (SMEs) and the...

Fashion designer talks innovation

2 months ago - 26 April 2019 | Events

Having been conducting business in Ondangwa for the past 30 years, fashion designer Annelly Luaanda has seen it all. The 50-year-old is on a mission...

From Ondangwa to Ya Toivo airport

2 months ago - 26 April 2019 | Events

The Ondangwa Airport remains an important stimulator and catalyst of regional economic growth and development. The airport has in recent years received a massive upgrade,...

Indongo Ford sets up shop in north

2 months ago - 26 April 2019 | Events

Business tycoon Frans Aupa Indongo has done it again. This time around the businessman, who chairs the Frans Indongo Group, has opened a new vehicle...

GIPF ready to serve

2 months ago - 25 April 2019 | Events

STAFF REPORTERThe Government Institutions Pension Fund (GIPF) will once again take part at this year’s Ondangwa Trade and Industrial Exhibition (OTIE) as part of its...

Latest News

Making employees feel at home...

22 hours ago | Business

Jonell Malan Human resource management is essentially the management of human resources (HR). It is a function in organisations designed to maximise employee performance in...

Fascinated by consumers

22 hours ago | Business

Evany van Wyk Rozanne van der Merwe comes across as being the epitome of female empowerment and friendliness. And this is exactly who she is....

No dazzling half-year for Namdeb

22 hours ago | Business

Jo-Maré DuddyNamdeb Holdings recorded its worst first half-year since 2016, with diamond production for the six months ended 30 June plummeting by nearly 22% compared...

Vulnerable and alone

22 hours ago | Social Issues

After an initial projection in 2008 that there would be 250 000 orphans and vulnerable children under the age of 15 by 2021, President Hage...

Zero cattle on offer at...

22 hours ago | Agriculture

The Oshana Regional Livestock Marketing Cooperative suspects that livestock prices have dropped so low because of the drought that farmers are no longer willing to...

Hope rekindled at Linus Shashipapo

22 hours ago | Education

Hope has been finally been rekindled that Linus Shashipapo Secondary School, which is currently in a sorry state, will be renovated.This comes after a tender...

Resilient and strong

22 hours ago | Business

Mariselle StofbergWith her tenacious attitude, collaborative nature and desire to always learn and draw from other people’s knowledge and experience, Leorine Waggie is clearly on...

Being unapologetically you

22 hours ago | Banking

Mariselle Stofberg Adriano Visagie went from playing in the dusty streets of Katutura to becoming a powerhouse in the entertainment industry and has created...

The great unwind and calls...

22 hours ago | Economics

Lazarus Shigwedha - Balance sheet recessions are the toughest to manage when they occur simultaneously with distressed debt conditions in the wider economy. During balance...

Load More