13 March 2020 | Art and Entertainment
“MultiChoice's role as the most loved storyteller ties in strongly with #GenerationEquality, as we are deeply invested in seeing personal, social and economic growth in our internal and external communities,” said Gertze.
This year, the theme of International Women's Day was aligned to the 2020 UN theme, “I Am Generation Equality: Realising Women's Rights”, which was established to celebrate the milestones women have achieved worldwide.
“Gender parity not only makes business sense economically, but is also part of our succession planning, learning and development agenda and it is evident that we apply a #GenerationEquality approach to our talent acquisition process,” noted Gertze.
From a customer-first approach, the video entertainment company rewarded female customers who visited their branches across the country with a small token of appreciation.
“MultiChoice believes that although we are championing an important cause, there is still a lot of work we need to do to ensure that gender equality is accomplished. Bearing this in mind, we are further committed to promoting awareness of gender equality through various interventions. It is still up to us to play a championing role,” he said.