Embrace TikTok

12 February 2021 | Art and Entertainment

The latest challenges on TikTok have really taken over social media all over the world, and Namibia isn’t an exception.

Talk about liberating women! I have never seen this kind of trend - as some may call it - transforming so many lives.

It’s very reminiscent of the twerking era that transcended all races and genres a few years ago. Every music conversation I have recently has to involve some degree of twerking. Most music videos have this type of content, you can’t escape it.

And don’t let me even get started with Kurzca. She’s a marketing genius. How does one woman - known for her quirky persona on Instagram - take over the country just by shaking her *ss?

Some people call her insane, but everyone knows who she is! That, my friends, is called marketing. And she can back it up because she is actually dedicated to polishing her music talent and has a team behind her injecting the necessary budget into her content, unlike many who use dancing antics or gimmicky tunes to captivate people. They come and go but dedicated artists like Kurzca - and twerking – are here to stay.

To a certain degree, women are sexually liberated because of twerking, in my opinion. They can be who they want to be and express their sexuality without being shunned. I’m sick of people looking down on the revolution twerking has become. Get over it! Maybe you can learn a thing or two from twerking it out. The #Silhouette and #BussIt challenges on TikTok are because of twerking.

I believe the Namibian music industry can also benefit from TikTok as a marketing tool. Content consumers are so entertained by TikTok videos, so it is high time Namibian musicians embrace this platform to share and promote their music.

Instead of always sharing your music links via broadcast messages on WhatsApp, create a TikTok challenge for your song. Personally, I do not have the application on my phone because I do not use it, but trendy videos always make it to me via other social media platforms – which proves how powerful TikTok is.

With events being suspended due to Covid-19, gone are the days where musicians would introduce songs at concerts and that song growing into a smash hit. Now more than ever, Namibian artists need to embrace social media to market their songs, not only TikTok but other platforms as well. I emphasised TikTok in this piece because that’s the dominating site at the moment that is breaking big songs across the globe. Once your song goes viral on TikTok, you have a hit.

In this edition, we get to know the story of model and TV presenter Prisca Anyolo. It is also Valentine’s weekend, so you can look forward to checking a love song edition of Fresh and Popping.

Enjoy!

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