Election campaigns boost business

In the run-up to the local authorities and regional elections, branded items for political parties meant big business for local entrepreneurs.

26 November 2020 | Business

Ndalimpinga Iita - At his business premises in the northern part of Namibia, entrepreneur John David handles various branded promotional items including T-shirts, caps and scarfs ordered by supporters of political parties.

Election campaigns by political parties and candidates revived his business, David says. Since the lifting of the restrictions imposed due to Covid-19, business was slow for the marketing and branding informal business.

"We were struggling to re-build after nearly months of stoppage, and the future in business seemed bleak," David said on Monday.

"Since the start of the political campaigns, the business started picking up slowly but surely," he added.

Orders are coming from groups of supporters, individuals and the political party nominated candidates.

Responding to the demand, he has since offered various packages to incentives clients.

"If individuals or parties order more than a certain number of items, we offer a reduced price and other incentives," David said.

According to the entrepreneur, the elections have catapulted his business to "success”.

From generating less than N$10 000 a month previously, proceeds have doubled since the beginning of November, as yesterday’s local authorities and regional elections drew close.

TAILORS, DESIGNERS

Tailors and fashion designers are also benefitting from the campaigns. For Selma Shilongo, making people look fashionable in political party themed-attires has aided in business revival.

"The demand is also enabled through discounted prices," she said.

According to Shilongo, they make sure that each client's look is unique.

Prices range from N$50 to N$1 500 Namibian, depending on the design, fabric and time spent on stitching the outfit together.

November will be a record-income month for Shilongo.

Masks, mandatory as a measure to curb the spread of COVID-19, have also grown into big business for tailors. "Election time is the peak season for masks business," said Shilongo.

"You will be surprised to see how many people want masks that match their outfits or simply themed," said Stella Bianca, another tailor based in Windhoek. – Nampa/Xinhua

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