Donlu Africa reaches a milestone

Donlu Africa hits a millions streams.

17 May 2019 | Art and Entertainment

Donlu Africa is a digital platform where artists and creatives sell their music and merchandise. The site sells and allows for streaming of albums and single tracks. They recently hit a million streams and tjil spoke to the founder of the digital store, Llewellyn Adams, on what this success means for the site and this is what he had to share.

tjil (t): Firstly, congratulations on hitting a million streams. What does this success mean to the platform?

Llewellyn Adams (LA): In short, it reflects that the platform works; more people locally and internationally believe in what the platform has to offer!

t: Donlu Africa is relatively new but has managed to achieve a lot and put so many artists on. What do you attribute this success to?

LA: A lot of factors, with one not being more important than the other. However, the faith and belief from people, both within and outside the company (lovers of art), our hard work, our vision and passion in executing our vision have definitely been major forces in achieving all this, and more.

t: What are some of the setbacks you had to deal with to get to this point?

LA: The biggest challenge has been to influence a whole market that hasn't achieved critical mass when it comes to online purchasing of any goods or services - a shift from analogue to digital. I think financial backing has also been one of our main challenges.

Everything has literally come out of our pockets. With funding we can take Donlu to the rest of Africa and the world and potential investors need to realise the magnitude of our influence on the market and everyone involved.

t: How do you plan to grow the platform further?

LA: The growth is already happening. We don't want to give too much away but we'll definitely grow into working more closely with artists, hosting workshops, opening a music store which dignifies the legacy of Namibian artists and other cool projects too.

t: What are you doing to celebrate this one million stream success?

LA: We just hit a million streams! So you know we have to take a moment to reflect on a job well done so far. Just a small intimate event to say THANK YOU!

t: What is the ultimate contribution that Donlu Africa wants to make to the music industry in Namibia?

LA: To add lasting value to the lives of those in our local and international market.

MICHAEL KAYUNDE

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