Do It Yourself

24 January 2020 | Art and Entertainment

KALISTU MUKOROLI



In 2020, take control of your brand. Only you can make it a success – your team is just there to assist.

A lot of artists tend to think they need to sit back and let their manager, management or personal assistant to run the show.Nah, B… You need to take control – from bookings to media management and everything that has to do with your brand.

Be part of the planning and execution thereof.Your team needs to account to you and regular feedback sessions need to be had.

Something that’s becoming a mess is allowing any person or multiple people to pretend to be your manager.This is where you lose potential work and contacts. Get one person and grow with them, but you don’t need a manager or team. Do it yourself.

Don’t work in isolation and also don’t get a ‘yes man’, get someone who will be honest with you. They need to tell you the good and the bad without you catching feelings.Get people you trust and who are loyal to you and your brand.

The most important thing you need to take into 2020 is being honest to yourself. Don’t ever lie to yourself. You are a brand and you need to behave like one.

Being strategic about your brand means, you know what you want and what you need to do to get it. Media won’t come run looking for you, brands won’t come looking for you and the bag surely won’t come looking for you. You need to get out of your comfort zone and meet everyone half way, at times you need to go them so that they know who you. Trust me, not all journalists know about you. And lastly before I conclude, you need to start having introductory meetings with stakeholders in your industry. Have introductory meetings with journalists, editors, advertising executives, events management companies and also with booking agents, this is the only way to get on their radar. If you don’t do it, you will be on no one’s radar and you keep on complaining that everyone except yourself is against you or unfair towards you. It’s easy to take control of your brand; it all starts with you and you only, with a positive attitude. The right attitude plays a role in becoming a brand that attracts the right mutual beneficial relationships. You are a brand and you need to behave like one, the wallet is watching…

Kalistu Mukoroli is a brand strategist.

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