Designing a better future

Education through illustration

14 September 2021 | Education

Alexander Fase, art and production director at Namibia Media Holdings: “Though we are used to producing massive amounts of content on a daily basis, this is undeniably the biggest project we have been a part of”.

Yochanaan Coetzee





Visual media is a universal format that cuts across the barriers of race, language and cultural context. Through illustration and art, humans have expressed their realities for centuries, sharing information, experiences and even lessons by way of cave drawings, hieroglyphics and, nowadays, textbooks and online resources.

For the Namibia Media Holdings (NMH) education project to have its greatest impact, the design and visual impact of the material had to be of the highest, most creative quality, and as colourful as possible.

“The design of a product or certain kind of material can play a very big role in how it’s taken up by people. That is what inspires our NMH production team and myself to find new ways of laying out material so that it can connect with people, inform them, and, in the case of this project, help to educate them,” Alexander Fase, the art and production director at NMH, said.

Nam-spired

While strictly guided by the education ministry-approved national syllabus, the team was given the task of conceptualising the look and feel of the books, the colour palette, fonts and other features.

“We had to make sure that children in the different grades could connect with the content in the booklets. Thus, we went for very simple but colourful scheme for the different grades, and kept the design very clear and uncluttered, as we wanted to make it fun to explore and read, but the focus had to be on the children learning,” he explained.

Creating capacity

In the second year of the project, the scope had widened by 300% and so too the workload, with more grades being added and more translations needing to be done. However, thanks to their passion and commitment to making a contribution to the efforts made by the ministry and other stakeholders for the Namibian child, NMH’s production team stepped up to plate and continue to work long and hard hours.

“I can’t lie, it’s definitely not easy for myself and the team. Though we are used to producing massive amounts of content on a daily basis, this is undeniably the biggest project that we’ve been a part of,” he said.

“Besides our normal duties such as designing our daily papers, advertisements, assisting with audio- producing visual programming for our studios, we had to take on this momentous task of producing 100s of booklets that would be printed in the hundreds of thousands for each grade. So, we had to be on the ball and ensure that all the quality assurance checks were done, in 11 different languages, mind you, and still deliver them to schools across the country on a very strict schedule,” Fase said.

Mass (media) effect

One of the most unique aspects of this project is how quickly content can be updated to match changes in the curriculum, and also, how cost-effective it is to produced and disseminate these materials in comparison to traditional textbooks, etc. which we’ve seen can become outdated and worn due to children sharing resources, as they aren’t able to access them individually.

“Because, we produce so many forms of media, when this project come on board, it was just another element we had to adapt to, and by harnessing NMH’s strengths in compiling information, producing media, printing at scale and even distribution, we are able to do it in a remarkably cost- and time-effective manner.

“That just goes to show how impactful we can be as a private organisation when we are driven to contribute to our country,” he said.

Similar News

 

Mobile app counsels San learners

4 days ago - 22 September 2021 | Education

STAFF REPORTERWINDHOEKFocusing on curbing high school dropout rates at Donkerbos Village in the Omaheke Region, a Namibia University of Science and Technology (Nust) computer science...

Namdeb continues journey to provide better education for all

5 days ago - 21 September 2021 | Education

In line with Namdeb’s continuous pursuit of social responsibility objectives, Oranjemund Private School (OPS) donated approximately 3 000 sets of library books to Ambrosius Amuntenya...

Star Teacher of the Week

5 days ago - 21 September 2021 | Education

1. When and where did your teaching profession start? My teaching career started in 2008 at a school in Omaheke Region called Gustav Kandjii Junior...

MTN Namibia and Old Mutual join hands in education

5 days ago - 21 September 2021 | Education

Enzo AmueleThe ministry of education, arts and culture recently received continuing professional development material worth N$370 000 from Old Mutual and MTN Namibia.MTN Namibia and...

Namcol hosts 20th graduation ceremony

5 days ago - 21 September 2021 | Education

Enzo AmueleThe Namibian College for Open Learning (Namcol) held its 20th graduation ceremony at the Jetu Jam facility in Windhoek on 16 September 2021.The theme...

Unam dogged by fraud claims

1 week ago - 17 September 2021 | Education

MATHIAS HAUFIKU WINDHOEK The University of Namibia (Unam) is facing criticism from its staffers for allegedly refusing to...

Impact of 2022 school calendar on education sphere

1 week ago - 14 September 2021 | Education

Mariselle StofbergThe ministry of education, arts and culture announced a change in the amount of terms for the 2022 school calendar. The new approved school...

Your planning survival kit

1 week ago - 14 September 2021 | Education

Mariselle Stofberg and Jeanette DiergaardtThe idea of exams and tests keeps learners up at all hours of the night. You stress about the amount of...

Star teacher of the week

1 week ago - 14 September 2021 | Education

Can you tell us who inspired you to become a teacher and where and when your teaching journey started?I was inspired by Mrs Dipare, she...

Designing a better future

1 week ago - 14 September 2021 | Education

Yochanaan Coetzee Visual media is a universal format that cuts across the barriers of race, language and cultural context. Through illustration and art, humans...

Latest News

Marketing Namibia as an investment...

2 days ago - 24 September 2021 | Economics

PHILLEPUS UUSIKUThe ease of doing business, quality of roads and infrastructure, political and economic stability, good governance and judiciary independence are some of the factors...

Forklifting failure

2 days ago - 24 September 2021 | Others

Natasja ByleveldAre you OK thinking about unconventional ideas that could uplift society and norms to a higher standard? Do you like a challenge, or do...

Big thinker who is not...

2 days ago - 24 September 2021 | People

Contrasting with his considered, analytical, and steady approach to life, Rolf Mendelsohn is an undisputed adventurer. Together with the other founders of Paratus, Rolf...

Children abused as govt turns...

2 days ago - 24 September 2021 | Police

JEMIMA BEUKES WINDHOEKStaff at a centre for orphans and vulnerable people in Katutura...

Economy crawls into the green

2 days ago - 24 September 2021 | Economics

Jo-Maré Duddy WINDHOEKNamibia’s economy grew by 1.6% for the three months ended 30 June, the first positive year-on-year quarterly growth since the...

Oxygen giant spreads misinformation in...

2 days ago - 24 September 2021 | Health

MADLEN DAVIES and TUYEIMO HAIDULA LONDON/OSHAKATI One of the world’s biggest industrial gas companies spread misinformation in an attempt to stop...

Nigeria aims to boost oil...

2 days ago - 24 September 2021 | Economics

Nigeria said Wednesday it aims to produce 1.88 million barrels per day of crude oil next year and the budget will be based on the...

Submissions open for Hollard Sport...

2 days ago - 24 September 2021 | Economics

STAFF REPORTERLockdown and the limitations on gatherings and events have driven those in the sports marketing and promotional space to have to adapt, digitise, dig...

An easy ride-hailing platform

2 days ago - 24 September 2021 | Others

Wetumwene Shikage The everyday experience for many Namibians of getting a taxi to from different locations has been made more convenient. TaxiConnect provides an easy...

Load More