Coca-Cola launches world cup promotion

30 April 2018 | Sports

SPORT REPORTER

Coca-Cola launched a consumer campaign called the Football World Cup promotion in Windhoek.

Customers stand a chance to win fabulous prizes, making the promotion one of the biggest in the beverages industry in Namibia.

The promotion will run for three months starting on 1 May and ending on 31 July.

“Coca-Cola is one of the key World Cup soccer sponsors and would like to herald the Russia 2018 World Cup jamboree with a promotion whose aim is refreshing and giving back to the customers who have been loyal for years,” the company said.

The winners will walk away with television sets, home theatres and airtime.

To participate, buy any of Coca-Cola’s participating products, namely Coca-Cola, Fanta, Sprite and Sparletta, with a lime-green cap, send a unique code inside the cap via SMS to 26536. Each unique code can only be entered once.

“As we celebrate the 2018 World Cup finals in Russia, we start with a World Cup promotion that will give an opportunity to our citizens to win fabulous prizes. We are happy to always refresh and to regenerate our product offerings in order to meet our consumers’ ever-evolving needs, desires and tastes,” said Pottie de Bruyn, Coca-Cola Namibia Bottling Company sales and marketing director.

Speaking at the same event, Coca-Cola senior brand manager Tamar Mbalo said: “The promotion is a way of celebrating the World Cup and saying thank you to our loyal consumers.

“They are not only getting refreshed, they are also earning something much more which we hope will bring a smile to their faces and help in making their lives better in some way.’’

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