Celebrating 15 years of content

E!, NBC Universal International Network’s global, multi-platform brand dedicated to all things pop culture, recently announced its new brand campaign ‘Love E! Live E!’ in Africa.

18 April 2019 | Art and Entertainment

The campaign was unveiled on Thursday, 11 April at E!’s special celebration event in Johannesburg, marking the channel’s 15-year anniversary in Africa, in partnership with DStv.

For the last 15 years, E! has proudly delivered African viewers unrivalled access to Hollywood. To celebrate these two pop cultures’ meshing, the Love E! Live E! brand campaign encapsulates the attitude of E! as bold, confident and unashamedly authentic. If you live and breathe celebrity, fun, glamour and entertainment – whether you’re a regular on the red carpet, or your runway is living your best life and taking stunning selfies – then you Love E! Live E!

The campaign features the ultimate blend of talent from Hollywood in the US, and the biggest names in African pop culture, bringing fans the very best of both continents. Fronted by E! Africa host Kat Sinivasan, the campaign includes E! News host Giuliana Rancic; Keeping Up with the Kardashians’ selfie queen Kim Kardashian West; plastic surgeons to the stars doctos Terry Dubrow and Paul Nassif from Botched; and How Do I Look?, as well as South Africa host Roxy Burger – plus African pop icons including Bonang Matheba, D’Banj and Minnie Dlamini.

The talent will feature in E! Africa’s biggest ever off-air campaign, with a 360° media-buy across outdoor, digital, radio and social, including a heavyweight TV campaign across NBC Universal International Networks’ portfolio of channels. The campaign will feature in key cities from Johannesburg and Cape Town to Lagos with high-impact sites showcasing building wraps for a six-week period from mid-April.

“As we mark our 15-year anniversary in Africa, in partnership with DStv, the Love E! Live E! brand campaign celebrates our passion for all things entertainment and celebrity in a way that only E! Africa could do, by combining best-in-class talent from Hollywood and Africa,” commented Lee Raftery, chief marketing officer at NBC.

“E! has a very exciting year ahead with the recent announcement of our new local commission, Celebrity Game Night, airing late 2019 with more details to follow in the coming months.”

Since 2004, E! has delivered the best of US reality television to Africa including the ever-popular series: Keeping Up with the Kardashians, Total Bellas, Very Cavallari, LadyGang, Dating #NoFilter, Botched and Hollywood Medium with Tyler Henry. Moreover, E! has developed exclusive southern Africa productions from The Search: E! Host South Africa to How Do I Look?

STAFF REPORTER

Similar News

 

Good art takes time

2 days ago - 17 May 2019 | Art and Entertainment

Now in 2019, he is his town's pride and glory, and he does not plan on giving that up anytime soon. With an album titled...

Fashion Council adds three new board members

2 days ago - 17 May 2019 | Art and Entertainment

The Fashion Council of Namibia (FCN) has announced the appointment of three new members to its Board, bringing the total to 10. The council looked...

Tailored for Namibian skin

2 days ago - 17 May 2019 | Art and Entertainment

Catering for the Namibian market, makeup artist Hanna Nangula last weekend introduced her Namibian-made cosmetic range, 'Hanna Nangula'. The full coverage cream foundation is tailored...

NFC premieres three short films

2 days ago - 17 May 2019 | Art and Entertainment

This event celebrated and gave recognition to the immense contribution and role of women in the film industry, and the Namibian entertainment industry as a...

'The industry chose me'

2 days ago - 17 May 2019 | Art and Entertainment

Music promoter, artist management and event organiser are terms you sort of know what they are concerned with, but at the same time, not really....

Donlu Africa reaches a milestone

2 days ago - 17 May 2019 | Art and Entertainment

Donlu Africa is a digital platform where artists and creatives sell their music and merchandise. The site sells and allows for streaming of albums and...

Suzy Eises shares her London experience

2 days ago - 17 May 2019 | Art and Entertainment

Award-winning saxophonist Suzy Eises recently returned from London where she represented Namibia in an orchestra. On how the opportunity came about, Suzy Eises told tjil...

Newbie Mulberry impresses

2 days ago - 17 May 2019 | Art and Entertainment

As you can imagine tjil's music submission inbox looks like what we imagine hot Instagram models' DMs to be; overcrowded with hopeful attempts from men....

Keeping the fire burning

2 days ago - 17 May 2019 | Art and Entertainment

In an interview with tjil, Fari Bantuson, the lead singer of Omidi D'Afrique, shared that the title of the album is Keep the Fire Burning:...

Up close

1 week ago - 10 May 2019 | Art and Entertainment

When she is not on stage handling her own alongside the Song Night band, Treza doubles as a radio host on 99fm. In an industry...

Latest News

From teacher to humble CEO

2 days ago - 17 May 2019 | People

Leandrea Louw Bisey Uirab, the former CEO of the Namibian Ports Authority (Namport), will be heading to the Namibia Airports Company (NAC) in the...

Moms up in arms

2 days ago - 17 May 2019 | Justice

Throngs of desperate mothers claim they are being turned away daily from the Rehoboth Maintenance Court, despite the lofty service delivery goals set by the...

Tjivikua spills the beans

2 days ago - 17 May 2019 | Education

Former Namibia University of Science and Technology (Nust) vice-chancellor, Professor Tjama Tjivikua, has accused higher education Itah Kandjii-Murangi of gross interference in the running of...

Hard work makes the dream...

2 days ago - 17 May 2019 | People

Mariselle Stofberg Zenneth Oosthuizen is a senior associate at PricewaterhouseCoopers (PwC) who enjoys adventure and new opportunities. “I would describe myself as a quiet and...

Writing your own story

2 days ago - 17 May 2019 | People

Mariselle StofbergOctavia Tsibes was born and raised in Otjiwarongo. Her family has always been interested in writing, and this passion is evident in this humble...

Tackle voter apathy first

2 days ago - 17 May 2019 | Columns

The upcoming Ondangwa Urban by-election has been enjoying prominent coverage in the mainstream media, with Swapo loyalists and those supporting an independent candidate ruffling each...

Finding a niche in justice

2 days ago - 17 May 2019 | People

Michelle MushongaShe completed her LLB honours degree at the University of Namibia (Unam) in 2017 and is currently enrolled at the Justice Training Centre for...

Meet the NeXtGen_Board members

2 days ago - 17 May 2019 | Short News

Capricorn Group officially introduced its maiden NeXtGen_Board in March. Chaired by Bank Windhoek chief financial officer James Chapman, the NeXtGen_Board members comprise a group of...

Driven to do the best

2 days ago - 17 May 2019 | People

Justicia Shipena Hailing from down south in Lüderitz, Ursula Mwatire ‘Mwati’ Uyumba is a human capital practitioner at Namibia Wildlife Resorts (NWR).She is touches...

Load More