Celebrating 15 years of content

E!, NBC Universal International Network’s global, multi-platform brand dedicated to all things pop culture, recently announced its new brand campaign ‘Love E! Live E!’ in Africa.

18 April 2019 | Art and Entertainment

The campaign was unveiled on Thursday, 11 April at E!’s special celebration event in Johannesburg, marking the channel’s 15-year anniversary in Africa, in partnership with DStv.

For the last 15 years, E! has proudly delivered African viewers unrivalled access to Hollywood. To celebrate these two pop cultures’ meshing, the Love E! Live E! brand campaign encapsulates the attitude of E! as bold, confident and unashamedly authentic. If you live and breathe celebrity, fun, glamour and entertainment – whether you’re a regular on the red carpet, or your runway is living your best life and taking stunning selfies – then you Love E! Live E!

The campaign features the ultimate blend of talent from Hollywood in the US, and the biggest names in African pop culture, bringing fans the very best of both continents. Fronted by E! Africa host Kat Sinivasan, the campaign includes E! News host Giuliana Rancic; Keeping Up with the Kardashians’ selfie queen Kim Kardashian West; plastic surgeons to the stars doctos Terry Dubrow and Paul Nassif from Botched; and How Do I Look?, as well as South Africa host Roxy Burger – plus African pop icons including Bonang Matheba, D’Banj and Minnie Dlamini.

The talent will feature in E! Africa’s biggest ever off-air campaign, with a 360° media-buy across outdoor, digital, radio and social, including a heavyweight TV campaign across NBC Universal International Networks’ portfolio of channels. The campaign will feature in key cities from Johannesburg and Cape Town to Lagos with high-impact sites showcasing building wraps for a six-week period from mid-April.

“As we mark our 15-year anniversary in Africa, in partnership with DStv, the Love E! Live E! brand campaign celebrates our passion for all things entertainment and celebrity in a way that only E! Africa could do, by combining best-in-class talent from Hollywood and Africa,” commented Lee Raftery, chief marketing officer at NBC.

“E! has a very exciting year ahead with the recent announcement of our new local commission, Celebrity Game Night, airing late 2019 with more details to follow in the coming months.”

Since 2004, E! has delivered the best of US reality television to Africa including the ever-popular series: Keeping Up with the Kardashians, Total Bellas, Very Cavallari, LadyGang, Dating #NoFilter, Botched and Hollywood Medium with Tyler Henry. Moreover, E! has developed exclusive southern Africa productions from The Search: E! Host South Africa to How Do I Look?

STAFF REPORTER

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