Building a loyal, authentic fan base
With his first album slated for release next month, Malakia Sakaria is using taxi drivers as conduits to introduce his music to the masses.
26 June 2020 | Art and Entertainment
While the majority of the new crop of talent in the music industry are leveraging their social media presence to push their music, Malakia Sakaria, popularly known as Tuhafeni, is gaining momentum among some of the biggest consumers of local music in Namibia – taxi drivers.
With a new single on the market titled Konga Olukalwa, Tuhafeni announced that his first album, Kombada Yedu (on this earth) will drop at the end of July, with an exact date yet to be revealed.
He added that Kombada Yedu boasts 14 songs and was produced by popular producer Bexxa Carter at Beats Bank Studio.
He listed DNA, Ras Bozza, Diddax Vatseku and Pap SK as some of the artists he worked with on this offering.
“I pride myself on making music that carries meaningful messages, thus this album is filled with uplifting songs.
“I also encourage my fellow Namibian artists to make music that touches people as opposed to making music because that genre is trending,” Tuhafeni said.
The kwaito artist shared that his music is also available on YouTube. “I am grateful that a lot of taxi drivers have embraced my single because when they play it in their cars, my music is introduced to new people.
“However, I also understand how important it is to cater for everyone, so if you go to my YouTube channel, OmSackxa Tuhafeni, you will be able to access my music.
“Let's make the Land of the Brave shine with good music! Look out for my album coming soon,” he said.