Branching into new avenues

Ravenda Posh is catering for men with a new collection.

08 November 2019 | Art and Entertainment

Founded by fashion model Rahab Inghalwa, Ravenda Posh is a Namibian online clothing shop that has primarily been catering for females. About two months ago, the shop introduced a men's collection for the first time.

The collection was designed by Inghalwa and has been warmly embraced by fashion enthusiasts.

Speaking to tjil, Inghalwa said the response to the men's collection has been amazing.

She disclosed that one of the pieces from the collection was so in demand that she had to restock.

For Inghalwa the response is inspiring and motivates her to want to deliver more to her clientele.

“Ravenda Posh was initially a brand that catered for females, but I was advised to also make clothes for men.

I was a bit hesitant to do that, but I am glad it turned out great,” she said.

Inghalwa is also happy for the team spirit within the fashion industry at the moment.

She recently started doing photoshoots of her collections with Namibian models - a move she says has made her website's interface more Namibian.

“Ravenda Posh is a Namibian online store, for Namibia by Namibia.

“Recently singer ML even wore a piece from my collection without me asking her to; those are some of the gestures by people in the industry that fill my heart with love and joy,” she said.

With Ravenda Posh, her aim is to provide services and products that are different from what is already out there.

“I want to make shopping easier for a lot of Namibians. The internet is the future, so I am just trying to capitalise on it and keep up with the trends of doing things online,” she said.

However, she admitted she does experience challenges running an online shop.

Inghalwa added that some people find it challenging to shop online, but that is part of the business. “I believe the site is user-friendly and I am proud to announce that very soon I won't be only selling items from my collection, but will feature collections by other Namibian designers,” she shared. Despite her men's collection doing well, she emphasised she is not sidelining female collections, and is working on new material that will shock the fashion scene.



MICHAEL KAYUNDE

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