Boardroom talk for creatives

28 June 2019 | Columns

Most of the time, if not all the time, creatives don't know how to express themselves in a boardroom meeting to get the message across the way people can understand it. Is this causing lack of funding for projects? Possibly, yes.

If you are lucky and get a meeting to do a presentation or sell your idea make sure to prepare yourself very well.

Firstly, make sure that you are good at public speaking, or have the necessary presentation skills, because this will help you to carry your message over the right way. Secondly, sit in the power seat which is the middle spot on the long side, facing the door, as this would make it easy for your voice to be heard. Onto the next which is, speak in shorter sentences. Usually a meeting is set for 30 minutes and you must utilise this time to give through the vital information that they need to hear, and shorter sentences are harder to interrupt and you won't end up mumbling things that don't make sense.

Another one which we usually miss is to make direct eye contact and don't sway on your chair. These are seen as part of your attitude towards possible partners and whether you are serious about your presentation. Pause, and ask if anyone wants to ask a question is the next point I want to bring forward. It's very important to ask during your presentation and not wait until the end before you open the floor for questions. Ensure you have visuals that would make it easy for them to understand what you are talking about; wording alone can be very boring. Before I continue, if you don't have the courage or knowledge or the skills to present your idea, I would advise you to get someone who is comfortable speaking in front of people, but they must be knowledgeable on the topic at hand. If you are more than one person, give each other chances to speak but don't question each other or talk over each other. Mostly importantly, know how your brand can benefit their brand and how it can be aligned with their strategy to maximise on marketing.

The question will always be there, what can your brand do for our brand? You should refrain from saying “we will give you exposure through social media or traditional media”. That's a no-go area. There are so many ways to say it indirectly though because they would want to see a return on invest or the reach of their CSR project. In conclusion, there are many boardroom tips to make sure that they hear and understand you before you leave. And before I forget, always thank them for the meeting and send a follow-up email expressing your gratitude, attaching the presentation to it as well.

* Alvaro is a brand strategist

Similar News


O&L/Dinapama deal commendable

7 hours ago | Columns

The Ohlthaver & List (O&L) Group recently procured casual corporate golf shirts for its 6 000 employees from local manufacturer Dinapama. This is no ordinary...

Clarify needed on EVM scandal

1 day - 22 October 2019 | Columns

Unprecedented events continue to surface in the build-up to the November 27 general election. The cherry on top of this crumbling cake is the scandal...

Manifestos vague on thorny issues

2 days ago - 21 October 2019 | Columns

Swapo has been criticised for its perceived 'half-baked' manifesto, but the opposition has not really done better either.A lot of desperate lies are being told...

Our hunger games

5 days ago - 18 October 2019 | Columns

A global report that tracks the state of hunger worldwide has found that Namibia’s ‘score’ is worse than war-torn countries such as Iraq and Iran.We...

Was article 47 violated all along?

6 days ago - 17 October 2019 | Columns

All major political parties were jumping around yesterday after hearing that this time around the Electoral Commission of Namibia (ECN) will enforce provisions of article...

In the shadow of securocrats

1 week ago - 16 October 2019 | Columns

Not many among us would have woken up to the reality that we will be going into Election 2019 in a pseudo police/military state.The insistence...

Humility is royalty without a crown

1 week ago - 15 October 2019 | Columns

Justicia Shipena Give yourself a pat on the back; you have worked hard to get to where you are in life. In high school...

Death of a genre

1 week ago - 11 October 2019 | Columns

I am so disappointed and irked by the way R&B is being let down in Namibia. At the moment I have no favourite Namibian R&B...

Kora hearing stinks of suspicion

2 weeks ago - 08 October 2019 | Columns

The decision to have the hearing dealing with the lost Kora music award millions held “in-camera” - to the extent that the public, including the...

The danger of comfort zones

2 weeks ago - 08 October 2019 | Columns

Ester KamatiMany find it difficult to move from the place that has always given them shelter - the place where they grew up and call...

Latest News

Upbeat Calle preaches recovery

7 hours ago | Economics

Finance minister Calle Schlettwein says the domestic economy is projected to gradually emerge from the recession in 2020 with a moderate growth rate of about...

Shanghala plays the artful dodger

7 hours ago | Politics

CATHERINE SASMAN Justice minister Sacky Shanghala, who is alleged to have booked out electronic voting machines (EVMs) that have been missing since...

ACC probes exam 'cheating'

7 hours ago | Health

The Health Professions Council of Namibia (HPCNA) has roped in the services of the Anti-Corruption Commission (ACC) to investigate allegations that cheating had rocked the...

O&L/Dinapama deal commendable

7 hours ago | Columns

The Ohlthaver & List (O&L) Group recently procured casual corporate golf shirts for its 6 000 employees from local manufacturer Dinapama. This is no ordinary...

Stable Botswana to vote in...

7 hours ago | Economics

Susan Njanji - Botswana votes today in the most closely fought general election in the history of the Southern African country, long known as...

Geingob off to Sochi

7 hours ago | International

President Hage Geingob has left for Russia to attend the first session of the Russia-Africa Summit in Sochi tomorrow.The summit is expected to be attended...

Life for plotting husband's murder

7 hours ago | Justice

Rachel Rittmann (49), who arranged the murder of her husband Rudolph Rittmann (34) for financial gain and freedom to continue a love affair, was sentenced...

In Putin’s own words

7 hours ago | Economics

The Russian news agency TASS conducted an interview with president Vladimir Putin ahead of the Russia-Africa Summit, a copy of which was provided to Business7...

Summit showcases growing clout

7 hours ago | Economics

Thibaut Marchand - President Vladimir Putin has called the first ever summit with dozens of African leaders "unprecedented" as Sochi prepared to host over 3...

Load More