Blazing hot videos

The songstress aims to reach urban masses with diverse collaborations.

24 January 2020 | Art and Entertainment

MICHAEL KAYUNDE







With three music videos under her belt just 24 days into the new year, Adora is definitely rising to the occasion. On a chilled Tuesday afternoon, tjil caught up with the singer to find out about her ‘20-Plenty’ plans, which entail a music video spree.

Determined to put out the best visual material, we can expect her new videos to be easy to access on various television channels as well as YouTube. Last week, the energetic singer released the music video to Pirikiti off her second studio album, Rise, released last year. The video has been received quite well, garnering about 8 000 views on YouTube in four days.

On top of that, she released another video with Jayden on Wednesday, and is also featured on Kaptein Tswazi’s I Do, which drops today.

“January is my birthday month so I would like to think that it is my lucky month as well.

“We are putting out more visuals this year because it is about stepping up and becoming better at what we do,” she said.

For Adora, visual artistry is important because it is an investment in her brand. Through music videos, she is able to show what she wants people to see about her brand, as well as who she is.

She told tjil her audience is very visually inclined, and she has come to accept that. Adora mentioned that the promotion of the video with Kaptein Tswazi created big hype, which is what they were aiming for.

“Music videos help people to pay a little more attention to the brand and as an artist, you will have something to show in the end,” she said.

Besides making music, Adora is also an excellent live performer – an element that makes her stand out among other musicians. She is known to entertain crowds and command attention on stage with her amazing team of dancers. Next month, she is booked to perform at a beer garden event in Swakopmund – the second year in a row – and the musician promises a fire set.

Adora revealed that, for this performance, she has decided to not use dancers but rather instrumentalists this time around because she wants to give people a different experience. She will be backed by a keyboardist and a bassist. “I think it’s time to show a little more dynamics and not be afraid to step out of my comfort zone because that is when you know you can start to grow as an artist.”

Laying down her musical plans this year, she described 2020 as a year of collaborative work and expanding her reach. She looks forward to spending time in studio with artists she never thought she would work with. She also aims to keep learning and mastering her craft.

“I look forward to a big project. I can’t say now because it is still very under wraps but I can tell you it is going to be explosive,” she teased.

Despite thriving musically, she admitted that there are a few things she still doesn’t have a handle on, like maintaining a work-life balance in her relationship with her boyfriend, who also happens to be her manager.

“That dynamic can push you to the edge sometimes but I am grateful that he is so supportive and understanding. And because he has his own experience in the music industry and showbiz, he sorts of guides me through it as well,” she said.

Adora said one of her resolutions this year is to live an honest life and be frank with her community of fans. She said because artists are in the limelight, there is a misconception that they always live lavish lifestyles. “That is not always the case and I want to be honest with those who look up to us so that they may know the realities of the life they want to get themselves into.

“It’s not always glitz and glamour and I think it’s important that we do not sell these kids dreams,” she said.

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