Black Friday – What, when and why you should be excited

22 November 2021 | Business

Staff reporter - Black Friday, the shoppers delight and boon for retailers, has caught on all over the world after originating in the USA.

As Thanksgiving always falls on the fourth Thursday in November, the following Friday is often observed as an unofficial holiday, and because many people are off work, shops drop prices for the day and brace for a retail tsunami as shoppers start their Christmas season buying.

This has now become a global trend, with the appetite for the Black Friday Mega Event even gaining favour in Namibia over the years.

Initially it was a slow start for some retailers to come on board with some retailers seeing it as a waste of time and something they would never get involved with.

How times change

Retailers who were previously not keen to entertain this shopping frenzy have adapted and are now part of this Mega Event, where shoppers dictate and follow the specials on offer.

The retailers have adopted a more aggressive approach as competition is rife and they all would like to make a profit and get their earnings into the “Black”, as the name suggests, while enticing repeat customers after this retail event.

The relaters approach in Namibia is not “One-size fits all”, however the aim with all retailers is to lure customers to purchase their specials – so product and price has to be right fit.

Some retailers are stretching the event out over a week, or even the full month, which will smooth out the traffic curves to some extent.

Whereas some retailers are adhering one day and two-day specials only.

With the global supply chain crisis, analysts have actually advised that consumers start their Christmas shopping early, to avoid disappointments closer to the festive season, when high demand items such as electronics may be scarce to come by.

Make sure to check NMH’s main newspaper brands to learn more about the upcoming promotions and special offerings.

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