Big money deals in US golf
01 July 2020 | Sports
A US Golf Association (USGA) deal for American media rights worth a reported US$1 billion has been transferred from Fox Sports to NBC Universal effective immediately, USGA officials said on Monday.
Fox Sports had issues finding enough broadcast hours for the US Open, rescheduled from June to September due to the coronavirus pandemic, given its deals for NFL, Major League Baseball and US college football, according to a USGA statement.
“Recent events calling for the shift of the US Open created scheduling challenges that were difficult to overcome,” Fox Sports CEO Eric Shanks said.
NBC taking over
When Fox began talks to explore how NBC and the Golf Channel could work together for this coronavirus-hit year, a broader conversation began that led to NBC taking over the remaining time through 2026 on a 12-year deal that began in 2015.
That will lead NBC to telecast four USGA events this year, including the US Amateur and US Women's Amateur in August, the 120th US Open at Winged Foot in suburban New York from 17 to 20 September and the 75th US Women's Open from 10 to 13 December in Houston, Texas.
“Adding these prestigious USGA events to our already incredibly deep golf business, led by our long-term PGA Tour partnership, as well as The Open Championship and the Ryder Cup, positions us as absolute leaders in the golf space,” said Pete Bevacqua, president of NBC Sports Group.
Terms will be the same as under the prior agreement, the USGA said.