Apple unveils much-hyped iPhone 6

Apple moved to recapture its role as a tech trendsetter on Tuesday with its first smartwatch and two large-screen versions of the iPhone. With the debuts of Apple Watch and iPhone 6 models stretched to fit a hot “phablet” trend, the California company delivered what rumors had predicted leading up to the event. The Apple Watch, a sleek wrist device which links to the iPhone, “will redefine what people expect from this category,” chief executive Tim Cook said at a carefully staged presentation in Apple’s hometown Cupertino, California. Market tracker IHS saw Apple as aiming to reset the wearable computing market the way it transformed the world of smartphones with the release of the iPhone. “But moving into a new category is a bold, expensive and risky effort,” IHS said in an initial analysis of the Apple announcements. Despite an array of smartwatch releases, no one seems to have found the key to the market, according to analyst Roger Kay of Endpoint Technologies. Synching Apple Watch capabilities to iPhones also means that the overall cost of strapping one on could near US$1 000, Kay noted. “I’m not getting the impression that Apple has nailed the category,” Kay told AFP. The latest Apple announcement failed to move Wall Street, with stock in the computer titan closing down by 0.4%. Welcome to the party The iPhone 6 models boost screen sizes in what some see as the company catching up to a “phablet” trend combining features of smartphones and tablets. “Bigger screen. Better performance. Elegant design. Welcome to the party #iPhone 6,” Taiwan-based smartphone rival HTC said in a message fired Apple’s way on Twitter. Apple’s main rival Samsung has long had a range of larger handsets and has tried to market a smartwatch of its own. LG recently released a large-screen flagship G3 model with cameras tricked out to delight selfie-loving smartphone users. The iPhone 6 will have a screen of 4.7 inches and the 6-Plus will be 5.5 inches, allowing Apple to adapt to consumers’ apparent preference for bigger displays. Cook said the new handsets represented “the biggest advancement in the history of iPhones.” The new iPhone 6 will start at the same price of existing iPhones at US$199 for US customers while the iPhone 6 Plus will be at US$299 with a two-year contract. Apple said the devices would be available in at least 115 countries by the end of the year and that it will begin taking orders for iPhone 6 models tomorrow. Paying with a tap Apple added a mobile wallet that will allow consumers to simply tap their phones or Apple Watch devices to pay retailers. Cook said the Apple Pay system would replace an “antiquated payment process” with “an entirely new payment system” that allows consumers to touch their phones to retail terminals. The new payment system will be built into the new iPhones and the upgraded Apple’s operating system called iOS 8. Cook showed a video of a consumer tapping a phone on a payment terminal, commenting, “it’s so cool.” Cook introduced Apple Watch with the “one more thing” introduction that was a trademark of iconic Apple co-founder Steve Jobs. “It is the next chapter in Apple’s story,” Cook said of the first new product category to be entered by the company since the death of Jobs in 2011. “We invented intimate ways to connect and communicate directly from your wrist; it works seamlessly with iPhone and it is also a comprehensive health and fitness device.” The watch comes in two sizes and an array of interchangeable wrist straps. Apple watch will start at US$349 (N$3 831) when it is released early next year, according to Cook. The smartwatch will work with iPhone 5 models and newer. SAN FRANCISCO NAMPA/AFP