Adriano Visagie launches MN Creations collab
The award-winning actor and media personality announced the major move on Monday, 27 July.
31 July 2020 | Art and Entertainment
Typical of his relentless drive and winning spirit, Adriano Visagie named his clothing brand BOLD Adriano x MN Creations, and is determined to break boundaries locally and internationally.
tjil caught up with the multi-disciplinary creative to find out what the collaboration entails and how it came about.
Mathew Erastus of MN Creations has been designing for the past 11 years, Visagie said, adding that what intrigued him about the designer was his professionalism, attention to detail and the fact that he's self-taught.
“I have always wanted my own range of garments and MN Creations has been the go-to for the past three years. They've designed my red carpet and stage looks and, at times, looks for when I just wanted to feel good.
“Looking good makes you feel good,” Visagie added.
New looks weekly
The actor added that they will be releasing new looks every week to allow the consumer to go on BOLD's journey with them via social media. On the story behind the name, Visagie said it is a unisex collection designed for the daring, those willing to take risks, who are confident and courageous. He said their mood board incorporated the fact that both he and Erastus are introverts and played with colour to allow the consumer to explore new ways of expressing themselves and telling their own stories.
“We are breaking the stereotypical belief that 'pink is for girls', exploring the mixology of fusing looks and making it easy to wear on the go for both men and women,” he added.
Just be bold
“During the brainstorming session with our public relations company, Beso Media, we infused the names and realised that our narrative is simple: Just be bold!” Visagie highlighted that they didn't want to box the collection in by classifying it as either street style or elegant, saying that would defeat the purpose.
“However, there's a fusion of business, chav, modern and casual,” he said.
Besides this venture, Visagie is currently focusing on post-production for the movie Kapana, and building up to the premiere. “In my personal capacity, I'm currently working on a new theatre ensemble at the National Theatre of Namibia, Boet & Sus directed by Lize Ehlers, and hosting the bi-weekly online RMB Song Night live show, with the aim of nurturing original Namibian music and artists,” he said.