Acknowledged for shaping brands

06 September 2019 | Art and Entertainment

Founded by Ilke Platt, Poiyah Media is nominated at the Southern Africa Start-up Awards in the Best Media Partner category.

After hearing the news tjil had to engage and applaud her for her work in the entertainment arena. It is not every day that you come across a unique persona, one that just radiates a sunshine feeling of pure joy.

From the moment you engage with her, you immediately get a sense of familiarity and it's that engagement that will probably leave you feeling like you have gained a new best friend.

This is how her conversation with tjil went.

tjil (t): Firstly congratulations once again for your nomination at the awards. To what do you attribute your nomination to?

Ilke Platt (IP): Thank you. My philosophy has always been to do your best at all times.

This nomination came to us as a surprise since we did not submit any form of interest, but this was done through public submission.

We are honoured and blessed to be recognised within our second year since establishment.

t: Poiyah Media has solidified itself as the go-to public relations firm for a lot brands in the entertainment space. What do you do differently that makes your work stand out?

IP: We feel flattered being referred to as the 'go-to brand'. From day one we asked ourselves what sets us apart from the rest.

Two years ago we deliberately said that we would focus on small and medium enterprises.

These are the companies and brands that need exposure the most but hardly have a huge budget towards their public relations.

We then decided to customise their needs according to their budget and give them maximum exposure at a minimal cost.

t: Poiyah Media's anniversary is this month.

Two years running, what has kept the business grounded?

IP: Many factors have kept Poiyah Media grounded.

Firstly, our relationship with our clients we go according to what is expected.

Our track record and testimony of work we have done have placed us on the map and our slogan reads 'Word of mouth'. We maintain our excellent service delivery to each brand we work with.

t: I am sure you set resolutions at the beginning of the year for Poiyah Media.

What is the status on these resolutions; have you done what you set out to do?

IK: I was interviewed about New Year's resolutions last year December and I mentioned the growth of my company and creating job opportunities.

Even though I have not retained my interns to give them permanent employment, 80% of my intake have landed full-time jobs through reputable companies which is an accomplishment for us.

t: What plans do you have for the future of Poiyah Media?

IK: It has always been our goal to create more job opportunities, enrich our interns into the corporate world and lastly, maintain high standards and credibility.

MICHAEL KAYUNDE

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